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Advertising spending in Western Europe 2017-2021, by medium
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Advertising spending in Western Europe 2017-2021, by medium
Advertising expenditure in Western Europe from 2017 to 2021, by medium (in million U.S. dollars)
by Katrin Kienast,
last edited
Jul 22, 2019
This statistic shows information on the development of advertising spending in Western Europe from 2017 to 2018 and a forecast up to 2021, broken down by type of medium. Overall, advertising expenditures increased over the period of consideration among most media. Online advertising spend growth was the most remarkable, and as of June 2019, online ad spend was forecast to reach approximately 61.1 billion U.S. dollars by 2021.
Advertising expenditure in Western Europe from 2017 to 2021, by medium (in million U.S. dollars)
| Newspapers | Magazines | Television | Radio | Cinema | Outdoor | Internet | |
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| Newspapers | Magazines | Television | Radio | Cinema | Outdoor | Internet | |
|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
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by Katrin Kienast,
last edited
Jul 22, 2019
This statistic shows information on the development of advertising spending in Western Europe from 2017 to 2018 and a forecast up to 2021, broken down by type of medium. Overall, advertising expenditures increased over the period of consideration among most media. Online advertising spend growth was the most remarkable, and as of June 2019, online ad spend was forecast to reach approximately 61.1 billion U.S. dollars by 2021.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2019
- Region
- Europe
- Survey time period
- 2017 to 2018
- Supplementary notes
-
* Forecast
Figures refer to advertising expenditure at current prices.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2019
More information
- Region
- Europe
- Survey time period
- 2017 to 2018
- Supplementary notes
-
* Forecast
Figures refer to advertising expenditure at current prices.
Other statistics on the topic
+Advertising & Marketing
Net ad spend market size in the Netherlands 2011-2018, by channel
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Out-of-home ad revenue in the Netherlands 2012-2021
+Advertising & Marketing
Social media advertising spending in the Netherlands 2015-2017
+Books & Publishing
Magazine revenue in the Netherlands 2012-2022
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Statistics on "Advertising in the Netherlands"
- Overview
The most important statistics
- Net ad spend in the Netherlands from 2011 to 2018, by channel (in million euros)Net ad spend market size in the Netherlands 2011-2018, by channel
- Percentage change on the previous year of the turnover of the advertising sector in the Netherlands in 2017, with a forecast for 2018 and 2019Turnover change of the advertising sector in the Netherlands 2017-2019
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Advertising spending in the Netherlands 2017, by industry sector
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by mediumNet media advertising expenditure change in the Netherlands 2017, by medium
- Advertising inflation in the Netherlands in 2018 on 2017, by channel*Advertising inflation in the Netherlands 2018, by channel
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Highest spending advertisers in the Netherlands 2017
- Digital
The most important statistics
- Annual spending on Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Annual spending on Internet advertising in the Netherlands 2012-2022
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*Net online paid search and display ad market in the Netherlands in 2015-2018
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising typeNet online advertising growth in the Netherlands 2016-2018, by advertising type
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*Programmatic advertising market revenue in the Netherlands 2012-2019
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*Total programmatic ad impressions sold in the Netherlands 2013-2018
- Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model*Programmatic advertising exchange platforms in the Netherlands 2014-2018
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*Social media advertising spending in the Netherlands 2015-2017
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*Online native advertising spending in the Netherlands 2016-2017
- Audiovisual
The most important statistics
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Radio ad revenue in the Netherlands 2012-2022
- Annual net television spot and non-spot ad revenue in the Netherlands from 2012 to 2018 (in million euros)Annual television spot and non-spot ad revenue in the Netherlands 2012-2018
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Spot and non-spot radio ad revenue in the Netherlands 2012-2022
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2018, by branch (in million euros)TV gross ad expenditure in the Netherlands 2014-2018, by branch
- Annual gross television expenditure of advertisers in the Netherlands in 2018 (in million euros)Leading TV advertisers based on expenditure in the Netherlands 2018
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018Number of TV advertisers in the Netherlands 2012-2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018Number of TV commercials in the Netherlands 2012-2018
- Newspapers and Magazines
The most important statistics
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Magazine revenue in the Netherlands 2012-2022
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Newspaper revenue in the Netherlands 2012-2022
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital newspaper ad revenue in the Netherlands 2012-2022
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital magazine advertising revenue in the Netherlands 2012-2022
- Leading newspaper advertisers in the Netherlands in 2018, based on expenditure (in thousand euro)Leading newspaper advertisers in the Netherlands 2018, based on expenditure
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)Leading newspaper website advertisers in the Netherlands 2015, based on expenditure
- Flyers
The most important statistics
- Frequency of reading flyers in the Netherlands in 2017Frequency of reading flyers in the Netherlands 2017
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)Reach of printed and digital flyers in the Netherlands 2014-2018
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*Reach of brochures and flyers in the Netherlands in 2017-2018, by branch
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by genderReach of digital and printed fashion flyers in the Netherlands 2017-2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by ageReach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age
- Out-of-home and Cinema
The most important statistics
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Out-of-home ad revenue in the Netherlands 2012-2021
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Cinema ad revenue in the Netherlands 2012-2022
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022Cinema advertising revenue change in the Netherlands 2012-2022
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- Advertising spending in Central and Eastern Europe 2017-2021, by type
- Cumulated advertising revenue in Norway 2019, by media
- Growth of global advertising revenue 2017-2019, by medium
- Distribution of global advertising revenue 2016-2021, by medium
- Brazil: advertising spending H1 2017, by medium
- Brazil: advertising spending distribution H1 2017, by medium
- Advertising spending in Central and Eastern Europe 2000-2021
- Venezuela: ad spend 2016-2019, by medium
- Media advertising revenue in Australia Q1 2018 by type
- Hispanic advertising spending in the U.S. 2010-2014, by medium
- Media advertising revenue growth in Australia Q1 2018 by type
- Media owners ad revenue in the U.S. 2018, by medium
- Change in advertising spending in the U.S. 2016, by medium
- Advertising expenditure in the United Kingdom (UK) from 2010 to 2020
- Global newspapers advertising revenue 2011-2015
- Global ad spend 2007-2021
- Online in-game advertising revenue in the UK 2011-2012
Studies
- Advertising in the Netherlands
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- Advertising market in the U.S.
- Advertising in North America
- TV advertising worldwide
- TV advertising in the U.S.
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- Advertising in Europe
- Advertising in Belgium
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- BRICS advertising
- Political advertising in the U.S.
- Full Year 2018 Podcast Ad Revenue Study
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- Full Year 2017 Podcast Ad Revenue Study
Statistics on "Advertising in the Netherlands"
- Net ad spend in the Netherlands from 2011 to 2018, by channel (in million euros)
- Percentage change on the previous year of the turnover of the advertising sector in the Netherlands in 2017, with a forecast for 2018 and 2019
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by medium
- Advertising inflation in the Netherlands in 2018 on 2017, by channel*
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)
- Annual spending on Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising type
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*
- Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model*
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by format
- Quarterly index of digital ad requests in the Netherlands from 2nd quarter 2014 to 4th quarter 2018
- Increase in keyword strategy budgets in the Netherlands in 2018, by type
- Distribution of online advertising spending in the Netherlands in 2017, by format
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual net television spot and non-spot ad revenue in the Netherlands from 2012 to 2018 (in million euros)
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2018, by branch (in million euros)
- Annual gross television expenditure of advertisers in the Netherlands in 2018 (in million euros)
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Leading newspaper advertisers in the Netherlands in 2018, based on expenditure (in thousand euro)
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)
- Frequency of reading flyers in the Netherlands in 2017
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by age
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022
- Advertising expenditure in Central and Eastern Europe from 2017 to 2021, by medium (in million U.S. dollars)
- Cumulated advertising revenue in Norway from January to July 2019, by media (in 1,000 NOK)
- Growth of global advertising revenue from 2017 to 2019, by medium
- Distribution of global advertising revenue from 2016 to 2021, by medium
- Advertising spending in Brazil in 1st half 2017, by medium (in billion Brazilian reals)
- Distribution of advertising spending in Brazil in 1st half 2017, by medium
- Advertising expenditure in Central and Eastern Europe from 2000 to 2021 (in million U.S. dollars)
- Distribution of advertising spending in Venezuela from 2016 to 2019, by medium
- Media advertising revenue in Australia in the first quarter 2018, by type (in million Australian dollars)
- Hispanic advertising spending in the United States from 2010 to 2014, by medium (in million U.S. dollars)
- Year-on-year change of the media advertising revenue in Australia in the first quarter 2018, by type
- Media owners advertising revenue in the United States in 2018, by medium (in billion U.S. dollars)
- Change in advertising spending in the United States in 2016, by medium
- Advertising expenditure in the United Kingdom from 2010 to 2020 (in billion GBP)
- Newspaper advertising revenue worldwide from 2011 to 2015 (in billion U.S. dollars)
- Global advertising expenditure from 2007 to 2021 (in billion U.S. dollars)
- Online in-game advertising revenue in the United Kingdom (UK) from 2011 to 2012 (in million GBP)
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