Total advertising spending in Western Europe in 2021 amounted to 123.5 billion U.S dollars, out of which internet accounted for 70.9 billion that year. TV was the second largest medium in that regard, with 27.6 billion in ad spend in the region in 2021.
Advertising expenditure in Western Europe from 2017 to 2024, by medium
(in million U.S. dollars)
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Zenith. (December 6, 2021). Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/799801/ad-spend-in-western-europe-media/
Zenith. "Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars)." Chart. December 6, 2021. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/799801/ad-spend-in-western-europe-media/
Zenith. (2021). Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/799801/ad-spend-in-western-europe-media/
Zenith. "Advertising Expenditure in Western Europe from 2017 to 2024, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 6 Dec 2021, https://www.statista.com/statistics/799801/ad-spend-in-western-europe-media/
Zenith, Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/799801/ad-spend-in-western-europe-media/ (last visited May 25, 2022)
