This statistic shows information on the development of advertising spending in Western Europe from 2017 to 2018 and a forecast up to 2022, broken down by type of medium. Overall, advertising expenditures increased over the period of consideration among most media. Online advertising spend growth was the most remarkable, and as of December 2019, online ad spend was forecast to reach approximately 64.4 billion U.S. dollars by 2022.
Advertising expenditure in Western Europe from 2017 to 2022, by medium
(in million U.S. dollars)
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Zenith. (December 9, 2019). Advertising expenditure in Western Europe from 2017 to 2022, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved February 26, 2020, from https://www.statista.com/statistics/799801/ad-spend-in-western-europe-media/
Zenith. "Advertising expenditure in Western Europe from 2017 to 2022, by medium (in million U.S. dollars)." Chart. December 9, 2019. Statista. Accessed February 26, 2020. https://www.statista.com/statistics/799801/ad-spend-in-western-europe-media/
Zenith. (2019). Advertising expenditure in Western Europe from 2017 to 2022, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 26, 2020. https://www.statista.com/statistics/799801/ad-spend-in-western-europe-media/
Zenith. "Advertising Expenditure in Western Europe from 2017 to 2022, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 9 Dec 2019, https://www.statista.com/statistics/799801/ad-spend-in-western-europe-media/
Zenith, Advertising expenditure in Western Europe from 2017 to 2022, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/799801/ad-spend-in-western-europe-media/ (last visited February 26, 2020)
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