Advertising spending in Western Europe 2017-2024, by medium

Published by
J. G. Navarro,
Jun 8, 2023
Total advertising spending in Western Europe in 2021 amounted to 130.2 billion U.S dollars, out of which internet accounted for 75.3 billion that year. TV was the second largest medium in that regard, with 28.4 billion in ad spend in the region in 2021.

Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars)

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

June 2022

Region

Europe

Survey time period

2017 to 2021

Special properties

current prices

Supplementary notes

* Forecast.

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

European market overview

4

Belgian market overview

6

Digital advertising

4

Linear media advertising

6

Media consumption

5

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Advertising in EuropeAdvertising worldwideTrust in media in EuropeDigital advertising in EuropeMedia usage in Europe
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu