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Magazine advertising effectiveness in the U.S. in 2017, by position
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Magazine advertising effectiveness in the U.S. in 2017, by position
Magazine advertising effectiveness in the United States between July 2016 to June 2017, by position
This statistic depicts data on the effectiveness of advertising in the United States based on the position of the advertisement in the magazine as of June 2017. In the presented period, 64 percent of magazine ads located in the first quarter of the book led people to take an action related to the advertisement.
Magazine advertising effectiveness in the United States between July 2016 to June 2017, by position
| Noted | Action taken | |
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| - | - | - |
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| - | - | - |
| - | - | - |
| Noted | Action taken | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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More information
This statistic depicts data on the effectiveness of advertising in the United States based on the position of the advertisement in the magazine as of June 2017. In the presented period, 64 percent of magazine ads located in the first quarter of the book led people to take an action related to the advertisement.
Show more- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- July 2016 to June 2017
- Special properties
- includes all ads, size/color and cover positions
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- July 2016 to June 2017
- Special properties
- includes all ads, size/color and cover positions
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Magazine industry in the U.S.
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Statistics on "Magazine industry in the U.S."
- Overview
The most important statistics
- Number of magazines in the United States from 2002 to 2017Number of magazines in the United States from 2002 to 2017
- Number of magazines launched in the United States in 2017, by categoryMagazine launches in the U.S. in 2017, by category
- Estimated aggregate revenue of U.S. periodical publishers from 2005 to 2017 (in billion U.S. dollars)Revenue of U.S. periodical publishers 2005-2017
- Estimated revenue of periodical publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)U.S. periodical publishers revenue 2010-2017, by source
- Periodical publishing revenue in the United States from 2010 to 2017, by media type (in million U.S. dollars)U.S. periodical publishing revenue 2010-2017, by media type
- Estimated expenses of U.S. periodical publishers from 2010 to 2017 (in billion U.S. dollars)Expenses of U.S. periodical publishers 2010-2017
- Revenue from magazine newsstand sales in United States in 2007 and 2017 (in billion U.S. dollars)Magazine retail sales revenue in the U.S. 2007-2017
- Consumer magazine newsstand unit sales in the United States in 2nd half 2016 and 2017 (in millions)Consumer magazine retail unit sales in the U.S. H2 2016-H2 2017
- Market leaders
The most important statistics
- Leading U.S. consumer magazines in 1st half 2017, by circulation (in millions)Leading U.S. magazines H1 2017, by circulation
- Reach of popular magazines in the United States in December 2018 (in millions)Magazines with largest audience in the U.S. 2018
- Most popular children's magazines in the United States as of October 2017, by circulation (in millions)Most popular children's magazines in the U.S. October 2017
- Fastest growing magazine brands in the United States in 2017Fastest growing magazine brands in the U.S. 2017
- Number of unique online visitors to websites of select U.S. magazine brands in December 2018 (in millions)Magazines with largest online audience in the U.S. 2018
- Number of unique mobile visitors to websites of select U.S. magazines brands in December 2018 (in millions)Magazines with largest mobile audience in the U.S. 2018
- Newsstand magazine unit sales in North America in 2015 and 2016, by category (in million units)Magazine unit sales in North America 2016, by category
- Advertising
The most important statistics
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)U.S. periodicals advertising revenue 2010-2016
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2017
- Advertising revenue of the Meredith Corporation worldwide from 2014 to 2018, by magazine (1,000 U.S. dollars)Meredith Corporation ad revenue 2014-2018, by magazine
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Magazine advertising effectiveness in the United States between July 2016 to June 2017, by positionMagazine advertising effectiveness in the U.S. in 2017, by position
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global magazine ad expenditure 2010-2020
- Consumer behavior
The most important statistics
- Number of magazine readers in the United States from 2012 to 2017 (in millions)Number of magazine readers in the U.S. 2012-2017
- Average annual expenditure on newspapers and magazines per consumer unit in the United States in 2017 (in U.S. dollars)U.S. household expenditure on newspapers and magazines 2017
- Daily time spent reading magazines per capita in the United States from 2010 to 2018 (in minutes)U.S. media use: time spent reading magazines 2010-2018
- Frequency of reading print magazines among consumers in the United States as of May 2017Frequency of reading print magazines by U.S. consumers 2017
- Frequency of reading digital magazines by consumers in the United States as of May 2017Frequency of reading digital magazines by U.S. consumers 2017
- Average number of magazine issues read per person in the United States in 2015 and 2018, by formatNumber of magazine issues read per person in the U.S. 2015-2018, by format
- Average time spent with a magazine according to readers in North America as of September 2018, by formatAverage time spent with magazines in North America in 2018, by format
- Distribution of magazine media audiences in the United States from January 2015 to December 2018, by platformU.S. magazine audience 2015-2018 by platform
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Statistics on "Magazine industry in the U.S."
- Number of magazines in the United States from 2002 to 2017
- Number of magazines launched in the United States in 2017, by category
- Estimated aggregate revenue of U.S. periodical publishers from 2005 to 2017 (in billion U.S. dollars)
- Estimated revenue of periodical publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)
- Periodical publishing revenue in the United States from 2010 to 2017, by media type (in million U.S. dollars)
- Estimated expenses of U.S. periodical publishers from 2010 to 2017 (in billion U.S. dollars)
- Revenue from magazine newsstand sales in United States in 2007 and 2017 (in billion U.S. dollars)
- Consumer magazine newsstand unit sales in the United States in 2nd half 2016 and 2017 (in millions)
- Leading U.S. consumer magazines in 1st half 2017, by circulation (in millions)
- Reach of popular magazines in the United States in December 2018 (in millions)
- Most popular children's magazines in the United States as of October 2017, by circulation (in millions)
- Fastest growing magazine brands in the United States in 2017
- Number of unique online visitors to websites of select U.S. magazine brands in December 2018 (in millions)
- Number of unique mobile visitors to websites of select U.S. magazines brands in December 2018 (in millions)
- Newsstand magazine unit sales in North America in 2015 and 2016, by category (in million units)
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)
- Advertising revenue of the Meredith Corporation worldwide from 2014 to 2018, by magazine (1,000 U.S. dollars)
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Magazine advertising effectiveness in the United States between July 2016 to June 2017, by position
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Number of magazine readers in the United States from 2012 to 2017 (in millions)
- Average annual expenditure on newspapers and magazines per consumer unit in the United States in 2017 (in U.S. dollars)
- Daily time spent reading magazines per capita in the United States from 2010 to 2018 (in minutes)
- Frequency of reading print magazines among consumers in the United States as of May 2017
- Frequency of reading digital magazines by consumers in the United States as of May 2017
- Average number of magazine issues read per person in the United States in 2015 and 2018, by format
- Average time spent with a magazine according to readers in North America as of September 2018, by format
- Distribution of magazine media audiences in the United States from January 2015 to December 2018, by platform
- Share of individuals taking note of weekly paper- or magazine advertising in Sweden from 2007 to 2017
- Magazine advertising expenditure in Belgium from 2008 to 2015 (in million euro)
- Magazine advertising net revenue in Canada from 2003 to 2015 (in million Canadian dollars)
- Magazine advertising expenditure in Germany from 2008 to 2015 (in million Euro)
- Share of people who make a purchase decision based on a magazine advertisement in Finland in 2016, by gender
- Share of individuals taking note of weekly paper- or magazine advertising in Sweden from 2007 to 2017, by age
- Magazine advertising expenditure in Denmark from 2008 to 2015 (in million U.S. dollars)
- Share of advertising pages in select magazines in the United States in June 2014
- Business press advertising revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Magazine advertising expenditure in Austria from 2008 to 2015 (in million euro)
- Consumer magazines advertising revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Magazine advertising expenditure in France from 2008 to 2015 (in million euro)
- Magazine advertising expenditure in Finland from 2008 to 2015 (in million euro)
- Share of individuals taking note of weekly paper- or magazine advertising in Sweden from 2007 to 2017, by gender
- Magazine advertising expenditure in Italy from 2008 to 2015 (in million euro)
- Magazine advertising expenditure in Ukraine from 2002 to 2016 (in million U.S. dollars)
- Where do you remember seeing/hearing advertising for this product/offer first?
- Most effective store zones in driving sales with point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016
- Magazine advertising expenditure share in the United Arab Emirates from 2008 to 2015
- Places where Australians think alcohol advertising should be banned in Australia in 2018
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