This statistic depicts data on the effectiveness of advertising in the United States based on the position of the advertisement in the magazine as of June 2017. In the presented period, 64 percent of magazine ads located in the first quarter of the book led people to take an action related to the advertisement.
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Magazine advertising effectiveness in the U.S. in 2017, by position
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Magazine advertising effectiveness in the United States between July 2016 to June 2017, by position
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This statistic depicts data on the effectiveness of advertising in the United States based on the position of the advertisement in the magazine as of June 2017. In the presented period, 64 percent of magazine ads located in the first quarter of the book led people to take an action related to the advertisement.
| Noted | Action taken | |
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| Noted | Action taken | |
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| - | - | - |
| - | - | - |
| - | - | - |
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Description
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This statistic depicts data on the effectiveness of advertising in the United States based on the position of the advertisement in the magazine as of June 2017. In the presented period, 64 percent of magazine ads located in the first quarter of the book led people to take an action related to the advertisement.
Show more- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- July 2016 to June 2017
- Special properties
- includes all ads, size/color and cover positions
More information
- Region
- United States
- Survey time period
- July 2016 to June 2017
- Special properties
- includes all ads, size/color and cover positions
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+Leading U.S. magazines 2016, by circulation
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+Number of magazine readers in the U.S. 2012-2017
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Statistics on "Magazine industry in the U.S."
- Overview
The most important statistics
- Number of magazines in the United States from 2002 to 2016Number of magazines in the United States from 2002 to 2016
- Number of magazines launched in the United States in 2015, by categoryMagazine launches in the U.S. in 2015, by category
- Estimated aggregate revenue of U.S. periodical publishers from 2005 to 2017 (in million U.S. dollars)Revenue of U.S. periodical publishers 2005-2017
- Estimated revenue of periodical publishers in the United States from 2010 to 2016, by source (in billion U.S. dollars)U.S. periodical publishers revenue 2010-2016, by source
- Periodical publishing revenue in the United States from 2010 to 2016, by media type (in million U.S. dollars)U.S. periodical publishing revenue 2010-2016, by media type
- Estimated expenses of U.S. periodical publishers from 2010 to 2016 (in billion U.S. dollars)Expenses of U.S. periodical publishers 2010-2016
- Revenue from magazine retail sales in United States in 2015 and 2016 (in billion U.S. dollars)Magazine retail sales revenue in the U.S. 2015-2016
- Magazine retail unit sales in the United States from 2014 to 2016 (in millions)Magazine retail unit sales in the U.S. 2014-2016
- Market leaders
The most important statistics
- Revenues of selected magazine publishers in 2016 (in billion U.S. dollars)Magazine publishers - revenues 2016
- Leading U.S. consumer magazines in 1st half 2017, by circulation (in millions)Leading U.S. magazines 2016, by circulation
- Reach of popular magazines in the United States in July 2018 (in millions)Magazines with largest audience in the U.S. 2018
- Most popular children's magazines in the United States as of October 2017, by circulation (in millions)Most popular children's magazines in the U.S. October 2017
- Subscription revenue of selected magazines in the United States in 2016 (in million U.S. dollars)U.S. magazines in in 2016, by subscription revenue
- Fastest growing magazine brands in the United States in 2017Fastest growing magazine brands in the U.S. 2017
- Number of unique online visitors to websites of select U.S. magazine brands in July 2018 (in millions)Magazines with largest online audience in the U.S. 2018
- Leading multiplatform print media websites in the United States in August 2016, based on market share of visitsLeading print media websites in the U.S. 2016
- Advertising
The most important statistics
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)U.S. periodicals advertising revenue 2010-2016
- Leading print magazine advertisers in the United States in 2016, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2016
- Advertising revenue of the Meredith Corporation worldwide from 2014 to 2018, by magazine (1,000 U.S. dollars)Meredith Corporation ad revenue 2014-2018, by magazine
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Magazine advertising effectiveness in the United States between July 2015 to June 2016, by positionMagazine advertising effectiveness in the U.S. in 2016, by position
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global magazine ad expenditure 2010-2020
- Consumer behavior
The most important statistics
- Number of magazine readers in the United States from 2012 to 2016 (in millions)Number of magazine readers in the U.S. 2012-2016
- Average annual expenditure on newspapers and magazines per consumer unit in the United States in 2016 (in U.S. dollars)*U.S. household expenditure on newspapers and magazines 2016
- Daily time spent reading magazines per capita in the United States from 2010 to 2018 (in minutes)U.S. media use: time spent reading magazines 2010-2018
- How often do you read print magazines?Frequency of reading print magazines by U.S. consumers 2017
- How often do you read digital magazines?Frequency of reading digital magazines by U.S. consumers 2017
- In thinking about the last 30 days, how many print/digital magazine issues have you read?Number of magazine issues read per person in the U.S. 2015-2016, by platform
- Distribution of magazine media audiences in the United States from January 2015 to July 2018, by platformU.S. magazine audience 2015-2018 by platform
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Magazine advertising expenditure in Sweden 2008-2015
- Magazine advertising expenditure in Finland 2008-2015
- Magazine advertising expenditure in Italy 2008-2015
- Magazine advertising expenditure in Denmark 2008-2015
- Share of ad pages in select magazines in the U.S. 2014
- Magazine advertising expenditure in Belgium 2008-2015
- Latin America: magazine ad spend growth 2010-2020
- Magazine advertising expenditure in Ireland 2008-2015
- Magazine advertising expenditure in Germany 2008-2015
- Individuals taking note of weekly paper- or magazine advertising in Sweden 2005-2015
- Business press advertising revenue in Sweden 2015-2017
- Consumer magazines advertising revenue in Sweden 2015-2017
- Magazine advertising expenditure in Austria 2008-2015
- Magazine advertising expenditure in Switzerland 2008-2015
- Magazine advertising expenditure in France 2008-2015
- Digital advertising measurement priorities in Europe 2017-2018
- U.S. store zones influencing highest sales with point of sale marketing 2016
- Magazine share of advertising expenditure in Europe 2007-2016
- Portugal: ad recall 2015, by channel
- U.S. consumers who purchased products after seeing a print ad in 2017, by age
Studies
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- Advertising in the United Kingdom (UK)
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- Advertising in Germany
- 2017 Consumer Perspectives on Advertising
- 2018 Consumer Perspectives on Advertising
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- Advertising in Turkey
- Tablet magazine advertising 2014
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- Cairo Communication
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Statistics on the topic
Free statistics
- Number of magazines in the United States from 2002 to 2016
- Subscription revenue of selected magazines in the United States in 2016 (in million U.S. dollars)
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)
- In thinking about the last 30 days, how many print/digital magazine issues have you read?
- Share of advertising pages in select magazines in the United States in June 2014
- Share of individuals taking note of weekly paper- or magazine advertising in Sweden from 2005 to 2015
Premium Statistics
- Number of magazines launched in the United States in 2015, by category
- Estimated aggregate revenue of U.S. periodical publishers from 2005 to 2017 (in million U.S. dollars)
- Estimated revenue of periodical publishers in the United States from 2010 to 2016, by source (in billion U.S. dollars)
- Periodical publishing revenue in the United States from 2010 to 2016, by media type (in million U.S. dollars)
- Estimated expenses of U.S. periodical publishers from 2010 to 2016 (in billion U.S. dollars)
- Revenue from magazine retail sales in United States in 2015 and 2016 (in billion U.S. dollars)
- Magazine retail unit sales in the United States from 2014 to 2016 (in millions)
- Revenues of selected magazine publishers in 2016 (in billion U.S. dollars)
- Leading U.S. consumer magazines in 1st half 2017, by circulation (in millions)
- Reach of popular magazines in the United States in July 2018 (in millions)
- Most popular children's magazines in the United States as of October 2017, by circulation (in millions)
- Fastest growing magazine brands in the United States in 2017
- Number of unique online visitors to websites of select U.S. magazine brands in July 2018 (in millions)
- Leading multiplatform print media websites in the United States in August 2016, based on market share of visits
- Newsstand magazine unit sales in North America in 2015 and 2016, by category (in million units)
- Leading print magazine advertisers in the United States in 2016, by spending (in million U.S. dollars)
- Advertising revenue of the Meredith Corporation worldwide from 2014 to 2018, by magazine (1,000 U.S. dollars)
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Magazine advertising effectiveness in the United States between July 2015 to June 2016, by position
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Number of magazine readers in the United States from 2012 to 2016 (in millions)
- Average annual expenditure on newspapers and magazines per consumer unit in the United States in 2016 (in U.S. dollars)*
- Daily time spent reading magazines per capita in the United States from 2010 to 2018 (in minutes)
- How often do you read print magazines?
- How often do you read digital magazines?
- Distribution of magazine media audiences in the United States from January 2015 to July 2018, by platform
- Magazine advertising expenditure in Sweden from 2008 to 2013, with a forecast to 2015 (in million U.S. dollars)
- Magazine advertising expenditure in Finland from 2008 to 2015 (in million euro)
- Magazine advertising expenditure in Italy from 2008 to 2015 (in million euro)
- Magazine advertising expenditure in Denmark from 2008 to 2015 (in million U.S. dollars)
- Magazine advertising expenditure in Belgium from 2008 to 2015 (in million euro)
- Change in magazine advertising spending in Latin America from 2010 to 2020
- Magazine advertising expenditure in Ireland from 2008 to 2015 (in million euro)
- Magazine advertising expenditure in Germany from 2008 to 2015 (in million Euro)
- Business press advertising revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Consumer magazines advertising revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Magazine advertising expenditure in Austria from 2008 to 2015 (in million euro)
- Magazine advertising expenditure in Switzerland from 2008 to 2015 (in million U.S. dollars)
- Magazine advertising expenditure in France from 2008 to 2015 (in million euro)
- Priorities for digital advertising measurement in Europe in 2017 and 2018
- Most effective store zones in driving sales with point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016
- Magazine share of advertising expenditure in Western Europe and Central & Eastern Europe from 2007 to 2016
- Where do you remember seeing/hearing advertising for this product/offer first?
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by age group
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