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Magazine advertising effectiveness in the U.S. in 2017, by position
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Magazine advertising effectiveness in the U.S. in 2017, by position
Magazine advertising effectiveness in the United States between July 2016 to June 2017, by position
by A. Guttmann,
last edited
Sep 27, 2018
This statistic depicts data on the effectiveness of advertising in the United States based on the position of the advertisement in the magazine as of June 2017. In the presented period, 64 percent of magazine ads located in the first quarter of the book led people to take an action related to the advertisement.
Magazine advertising effectiveness in the United States between July 2016 to June 2017, by position
| Noted | Action taken | |
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| - | - | - |
| - | - | - |
| Noted | Action taken | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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by A. Guttmann,
last edited
Sep 27, 2018
This statistic depicts data on the effectiveness of advertising in the United States based on the position of the advertisement in the magazine as of June 2017. In the presented period, 64 percent of magazine ads located in the first quarter of the book led people to take an action related to the advertisement.
- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- July 2016 to June 2017
- Special properties
- includes all ads, size/color and cover positions
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- July 2016 to June 2017
- Special properties
- includes all ads, size/color and cover positions
Other statistics on the topic
Magazine Industry
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Statistics on "Magazine industry in the U.S."
- Overview
The most important statistics
- Number of magazines in the United States from 2002 to 2018Number of magazines in the United States from 2002 to 2018
- Number of magazines launched in the United States in 2018, by categoryMagazine launches in the U.S. in 2018, by category
- Estimated aggregate revenue of U.S. periodical publishers from 2005 to 2017 (in billion U.S. dollars)Revenue of U.S. periodical publishers 2005-2017
- Periodical publishing revenue in the United States from 2010 to 2017, by media type (in million U.S. dollars)U.S. periodical publishing revenue 2010-2017, by media type
- Estimated revenue of periodical publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)U.S. periodical publishers revenue 2010-2017, by source
- Estimated expenses of U.S. periodical publishers from 2010 to 2017 (in billion U.S. dollars)Expenses of U.S. periodical publishers 2010-2017
- Market leaders
The most important statistics
- Fastest growing magazine brands in the United States in 2018Fastest growing magazine brands in the U.S. 2018
- Reach of popular magazines in the United States in June 2019 (in millions)Magazines with largest audience in the U.S. 2019
- Reach of selected car magazines in the United States in June 2019 (in millions)Audience of auto magazines in the U.S. 2019
- Number of classroom magazines published by Scholastic in fiscal years 2014 to 2018Number of Scholastic's classroom magazines 2014-2018
- Number of readers of selected travel magazines brands in the United States as of June 2019, by platform (in 1,000s)Selected travel magazines audiences in the U.S. 2019, by platform
- Number of unique online visitors to websites of select U.S. magazine brands in June 2019 (in millions)Magazines with largest online audience in the U.S. 2019
- Number of unique mobile visitors to websites of select U.S. magazines brands in June 2019 (in millions)Magazines with largest mobile audience in the U.S. 2019
- Share of mobile web audience among total magazine media audience in the United States from January 2015 to June 2019U.S. mobile web magazine audience 2015-2019
- Advertising
The most important statistics
- Advertising spending in the United States in 2019 and 2023, by medium (in billion U.S. dollars)Advertising spending in the U.S. 2019-2023, by medium
- Advertising expenditure growth in the United States from 2018 to 2020, by mediumAdvertising spending change in the U.S. 2018-2020, by medium
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2017
- Advertising revenue of the Meredith Corporation worldwide from 2014 to 2018, by magazine (1,000 U.S. dollars)Meredith Corporation ad revenue 2014-2018, by magazine
- Magazine advertising effectiveness in the United States between July 2016 to June 2017, by positionMagazine advertising effectiveness in the U.S. in 2017, by position
- Consumption
The most important statistics
- Number of magazine readers in the United States from 2012 to 2018 (in millions)Number of magazine readers in the U.S. 2012-2018
- Distribution of magazine media audiences in the United States from January 2015 to June 2019, by platformU.S. magazine audience 2015-2019 by platform
- Average number of magazine issues read per person in the United States in 2015 and 2018, by formatNumber of magazine issues read per person in the U.S. 2015-2018, by format
- Number of print magazine issues read monthly in the United States in fall 2018, by age groupNumber of print magazines read in the U.S. 2018, by age group
- Average time spent with a magazine according to readers in North America as of September 2018, by formatAverage time spent with magazines in North America in 2018, by format
- Average annual expenditure on newspapers and magazines per consumer unit in the United States in 2017 (in U.S. dollars)U.S. household expenditure on newspapers and magazines 2017
- Usage
The most important statistics
- Sources used for discovering new podcasts among weekly podcast listeners in the United States as of July 2018Discovering new podcasts in the United States in 2018
- Types of research conducted before purchasing a product in the United States as of 2018Research completed prior to buying a product in the United States as of 2018
- Sources of brand discovery for Generation Z in the United States as of March 2019Sources of brand discovery for Gen Z in the U.S. 2019
- Sources of brand discovery for Generation X in the United States as of March 2019Sources of brand discovery for Gen X in the U.S. 2019
- Sources of brand discovery for Baby Boomers in the United States as of March 2019Sources of brand discovery for Boomers in the U.S. 2019
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Magazine advertising expenditure in Finland 2008-2015
- Magazine advertising expenditure in France 2008-2015
- Magazine advertising expenditure in Portugal 2008-2015
- Magazine advertising expenditure in Greece 2008-2015
- Magazine advertising expenditure in Germany 2008-2015
- Individuals taking note of weekly magazine ads in Sweden 2008-2018, by gender
- Weeklies and magazine advertising revenue in Norway 2006-2016
- Magazine advertising expenditure in Norway 2008-2015
- Share of ad pages in select magazines in the U.S. 2014
- Magazine advertising expenditure in Switzerland 2008-2015
- Magazine advertising expenditure in Sweden 2008-2015
- Individuals taking note of weekly paper or magazine ads in Sweden 2008-2018, by age
- Share of people who buy based on a magazine advertisement in Finland 2016, by gender
- Canada magazine advertising net volume 2003-2015
- Magazine advertising expenditure in Ireland 2008-2015
- Advertising reach in Belgium 2017, by medium type
- Share of U.S. adults buying from firms with ads about homophobia issues 2019, by age
- U.S. store zones influencing highest sales with point of sale marketing 2016
- United Kingdom: ad recall 2015, by channel
- Places where Australians think alcohol advertising should be banned in Australia 2018
Studies
- Advertising consumption and perception
- Advertising in Europe
- Advertising in Germany
- Advertising in the United Kingdom (UK)
- 2017 Consumer Perspectives on Advertising
- 2018 Consumer Perspectives on Advertising
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- Advertising market in the U.S.
- Tablet magazine advertising 2014
- TV advertising worldwide
- Advertising worldwide
- TV advertising in the U.S.
- Advertising in the Nordics
- Advertising industry in Spain
- Advertising in Turkey
Statistics on "Magazine industry in the U.S."
- Number of magazines in the United States from 2002 to 2018
- Number of magazines launched in the United States in 2018, by category
- Estimated aggregate revenue of U.S. periodical publishers from 2005 to 2017 (in billion U.S. dollars)
- Periodical publishing revenue in the United States from 2010 to 2017, by media type (in million U.S. dollars)
- Estimated revenue of periodical publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)
- Estimated expenses of U.S. periodical publishers from 2010 to 2017 (in billion U.S. dollars)
- Fastest growing magazine brands in the United States in 2018
- Reach of popular magazines in the United States in June 2019 (in millions)
- Reach of selected car magazines in the United States in June 2019 (in millions)
- Number of classroom magazines published by Scholastic in fiscal years 2014 to 2018
- Number of readers of selected travel magazines brands in the United States as of June 2019, by platform (in 1,000s)
- Number of unique online visitors to websites of select U.S. magazine brands in June 2019 (in millions)
- Number of unique mobile visitors to websites of select U.S. magazines brands in June 2019 (in millions)
- Share of mobile web audience among total magazine media audience in the United States from January 2015 to June 2019
- Advertising spending in the United States in 2019 and 2023, by medium (in billion U.S. dollars)
- Advertising expenditure growth in the United States from 2018 to 2020, by medium
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)
- Advertising revenue of the Meredith Corporation worldwide from 2014 to 2018, by magazine (1,000 U.S. dollars)
- Magazine advertising effectiveness in the United States between July 2016 to June 2017, by position
- Number of magazine readers in the United States from 2012 to 2018 (in millions)
- Distribution of magazine media audiences in the United States from January 2015 to June 2019, by platform
- Average number of magazine issues read per person in the United States in 2015 and 2018, by format
- Number of print magazine issues read monthly in the United States in fall 2018, by age group
- Average time spent with a magazine according to readers in North America as of September 2018, by format
- Average annual expenditure on newspapers and magazines per consumer unit in the United States in 2017 (in U.S. dollars)
- Sources used for discovering new podcasts among weekly podcast listeners in the United States as of July 2018
- Types of research conducted before purchasing a product in the United States as of 2018
- Sources of brand discovery for Generation Z in the United States as of March 2019
- Sources of brand discovery for Generation X in the United States as of March 2019
- Sources of brand discovery for Baby Boomers in the United States as of March 2019
- Magazine advertising expenditure in Finland from 2008 to 2015 (in million euro)
- Magazine advertising expenditure in France from 2008 to 2015 (in million euro)
- Magazine advertising expenditure in Portugal from 2008 to 2015 (in million euro)
- Magazine advertising expenditure in Greece from 2008 to 2015 (in million euro)
- Magazine advertising expenditure in Germany from 2008 to 2015 (in million Euro)
- Share of individuals taking note of weekly paper or magazine advertising in Sweden from 2008 to 2018, by gender
- Weeklies and magazine advertising revenue in Norway from 2006 to 2016 (in million NOK)
- Magazine advertising expenditure in Norway from 2008 to 2015 (in million U.S. dollars)
- Share of advertising pages in select magazines in the United States in June 2014
- Magazine advertising expenditure in Switzerland from 2008 to 2015 (in million U.S. dollars)
- Magazine advertising expenditure in Sweden from 2008 to 2013, with a forecast to 2015 (in million U.S. dollars)
- Share of individuals taking note of weekly paper or magazine advertising in Sweden from 2008 to 2018, by age
- Share of people who make a purchase decision based on a magazine advertisement in Finland in 2016, by gender
- Magazine advertising net revenue in Canada from 2003 to 2015 (in million Canadian dollars)
- Magazine advertising expenditure in Ireland from 2008 to 2015 (in million euro)
- Advertising reach in Belgium in 2017, by medium type*
- Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by age group
- Most effective store zones in driving sales with point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016
- Where do you remember seeing/hearing advertising for this product/offer first?
- Places where Australians think alcohol advertising should be banned in Australia in 2018
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