South Korea: Korean animation popularity worldwide 2022

According to a survey conducted across 26 countries in 2022, around 35 percent of respondents stated that they considered South Korean animation to be very popular in their country. About 26 percent thought that interest was limited to fan circles.

Popularity of South Korean animation worldwide as of December 2022

Characteristic	Share of respondents
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Release date

March 2023

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Region

Worldwide, South Korea

Survey time period

November 11 and December 7, 2022

Number of respondents

25,000 respondents*

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think Korean animation is in your country at the moment?"

* Respondents count by country was as follows:
800 each: Kazakhstan, UAE
900 each: Taiwan, Thailand, Malaysia, Vietnam, Australia, Canada, Argentina, UK, France, Italy, Spain, Germany, Turkey, Saudi Arabia, Egypt, South Africa
1,100 each: Japan, Indonesia, U.S., Mexico, Brazil, Russia
1,200 each: China, India

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