Internet search ad inflow rates South Korea Q4 2022, by ad service

Published by
Nina Jobst,
Mar 1, 2023
According to data collected in the fourth quarter of 2022, Naver website search generated the most search advertising, making up almost one-third of online search ad inflow. Although Google ads closely followed at 32.56 percent, all Naver services combined accounted for more than 63 percent of ad inflow in internet search advertisements.

Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service

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Release date

January 2023

Region

South Korea

Survey time period

Q4 2022

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