In 2022, around 8.7 trillion South Korean won were spent on online advertising in South Korea. This represents an increase from the previous years and continues a trend of yearly growth. Online ad spending has more than doubled since 2014. It is forecast that spending will continue to increase in the upcoming years, exceeding nine trillion won by 2023.
While video giant YouTube continues to hold onto its prevalence, an increase in the popularity of streaming sites and short-form video platforms such as TikTok has led to an increased interest in online video advertising. These advertisements can take many forms, from traditional ads as seen on TV to product placement or sponsorships of events or individuals. In the short span of time between January 2020 and July 2022, the South Korean advertising industry increased its spending on online video ads by nearly 50 percent. YouTube was the leading platform for online video advertising by far, with about 85.3 billion South Korean won spent on such ads in October of 2023 alone.
Spending on online advertising in South Korea from 2014 to 2022 with forecasts up to 2024
(in trillion South Korean won)
Characteristic
Spending in trillion South Korean won
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
KOBACO. (January 31, 2024). Spending on online advertising in South Korea from 2014 to 2022 with forecasts up to 2024 (in trillion South Korean won) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1265741/south-korea-digital-advertising-spending/
KOBACO. "Spending on online advertising in South Korea from 2014 to 2022 with forecasts up to 2024 (in trillion South Korean won)." Chart. January 31, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1265741/south-korea-digital-advertising-spending/
KOBACO. (2024). Spending on online advertising in South Korea from 2014 to 2022 with forecasts up to 2024 (in trillion South Korean won). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1265741/south-korea-digital-advertising-spending/
KOBACO. "Spending on Online Advertising in South Korea from 2014 to 2022 with Forecasts up to 2024 (in Trillion South Korean Won)." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1265741/south-korea-digital-advertising-spending/
KOBACO, Spending on online advertising in South Korea from 2014 to 2022 with forecasts up to 2024 (in trillion South Korean won) Statista, https://www.statista.com/statistics/1265741/south-korea-digital-advertising-spending/ (last visited September 01, 2024)
Spending on online advertising in South Korea from 2014 to 2022 with forecasts up to 2024 (in trillion South Korean won) [Graph], KOBACO, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1265741/south-korea-digital-advertising-spending/