Preferences were the leading reason for which consumers in Japan remained with the same brand of personal care and household cleaning products as revealed in a survey conducted in January 2022.
Price-related reasons were named more frequently than brand reputation, with more than 26 percent of respondents remaining with the same brand of daily care products because of the reasonable pricing.
Leading reasons for brand loyalty in personal care products and household cleaning products in Japan as of January 2022
Original question: "Please name the reasons why you always have a fixed choice for daily necessities and personal care products."
Respondents who stated that they always bought the same brands of personal care and daily care products.
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Planet, Inc.. (February 10, 2022). Leading reasons for brand loyalty in personal care products and household cleaning products in Japan as of January 2022 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1372105/japan-reasons-brand-loyalty-daily-necessities/
Planet, Inc.. "Leading reasons for brand loyalty in personal care products and household cleaning products in Japan as of January 2022." Chart. February 10, 2022. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1372105/japan-reasons-brand-loyalty-daily-necessities/
Planet, Inc.. (2022). Leading reasons for brand loyalty in personal care products and household cleaning products in Japan as of January 2022. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1372105/japan-reasons-brand-loyalty-daily-necessities/
Planet, Inc.. "Leading Reasons for Brand Loyalty in Personal Care Products and Household Cleaning Products in Japan as of January 2022." Statista, Statista Inc., 10 Feb 2022, https://www.statista.com/statistics/1372105/japan-reasons-brand-loyalty-daily-necessities/
Planet, Inc., Leading reasons for brand loyalty in personal care products and household cleaning products in Japan as of January 2022 Statista, https://www.statista.com/statistics/1372105/japan-reasons-brand-loyalty-daily-necessities/ (last visited November 04, 2024)
Leading reasons for brand loyalty in personal care products and household cleaning products in Japan as of January 2022 [Graph], Planet, Inc., February 10, 2022. [Online]. Available: https://www.statista.com/statistics/1372105/japan-reasons-brand-loyalty-daily-necessities/