Reasons for brand loyalty in daily care products in Japan 2022

Leading reasons for brand loyalty in personal care products and household cleaning products in Japan as of January 2022

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Release date

February 2022

Region

Japan

Survey time period

January 6 to 11, 2022

Number of respondents

3,206 respondents

Age group

20 years and older

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "Please name the reasons why you always have a fixed choice for daily necessities and personal care products."
Respondents who stated that they always bought the same brands of personal care and daily care products.

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Statistics on " Personal care in Japan "

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Overview

5

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4

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5

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5

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4

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5

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5

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4

Personal grooming

6
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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