According to a 2023 survey on retail media conducted in Australia, 69 percent of respondents claimed that they re-allocated budget for retail media advertising from other channels. On the contrary, 31 percent of respondents stated that spend was coming from new budgets.
Re-allocation of budget for retail media advertising in Australia as of February 2023
Characteristic
Share of respondents
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IAB Australia. (March 2, 2023). Re-allocation of budget for retail media advertising in Australia as of February 2023 [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1375742/australia-reallocation-of-budget-for-retail-media-advertising/
IAB Australia. "Re-allocation of budget for retail media advertising in Australia as of February 2023." Chart. March 2, 2023. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1375742/australia-reallocation-of-budget-for-retail-media-advertising/
IAB Australia. (2023). Re-allocation of budget for retail media advertising in Australia as of February 2023. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1375742/australia-reallocation-of-budget-for-retail-media-advertising/
IAB Australia. "Re-allocation of Budget for Retail Media Advertising in Australia as of February 2023." Statista, Statista Inc., 2 Mar 2023, https://www.statista.com/statistics/1375742/australia-reallocation-of-budget-for-retail-media-advertising/
IAB Australia, Re-allocation of budget for retail media advertising in Australia as of February 2023 Statista, https://www.statista.com/statistics/1375742/australia-reallocation-of-budget-for-retail-media-advertising/ (last visited September 07, 2024)
Re-allocation of budget for retail media advertising in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: https://www.statista.com/statistics/1375742/australia-reallocation-of-budget-for-retail-media-advertising/
