Level of concern about how retailers use personal data Australia 2022

Published by
Christopher Hughes,
Aug 3, 2023
According to a 2022 survey on local ecommerce and retail marketing conducted in Australia, 55 percent of respondents claimed that they are somewhat or very concerned about retailer's use of data provided via transactions. Likewise, 51 percent of online shoppers stated that they are somewhat or very concerned about retailers’ use of data provided via loyalty cards.

Level of concern about how retailers use personal data in Australia as of June 2022

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Release date

August 2022

Region

Australia

Survey time period

June 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

Original question: "How concerned are you about how retailers use the data about you that you provide to them via the loyalty program or reward card?"

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