Digital retail media CTR worldwide 2021-2024

Published by Statista Research Department, Nov 25, 2024

In the realm of digital advertising, retail media advertising are ads appearing in online stores and online marketplaces. In the second quarter of 2024, the clickthrough rate of digital retail ads stood at 0.39 percent, which signifies that 0.39 percent of users who viewed them clicked on them.

Digital retail media advertising clickthrough rate (CTR) worldwide from 1st quarter 2021 to 2nd quarter 2024

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Release date

September 2024

Region

Worldwide

Survey time period

Q1 2021 to Q2 2024

Special properties

based on data measured on the Skai platform; broader industry metrics may vary

Supplementary notes

Figures for quarters preceding Q2 2023 were retrieved from earlier publications.

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Topics

Digital retail media advertising worldwideMercado LibreAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba Group
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