Preferred global digital retailers for cross-border purchases 2019

This statistic presents a ranking of the of digital retailers from which cross-border digital buyers worldwide made their most recent cross-border digital purchase as of September 2019. According to the findings, 25 percent of most recent cross-border purchases by cross-border digital buyers was completed through Amazon. Coming in second was Alibaba / AliExpress with 20 percent of respondents reporting recent cross-border purchases from the e-commerce retailer.

Digital retailer from which cross-border digital buyers worldwide made their most recent cross-border digital purchase as of September 2019

Share of respondents
Amazon25%
Alibaba/AliExpress20%
eBay14%
Wish.com11%
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Sources

Release date

January 2020

Region

Worldwide

Survey time period

September 2019

Number of respondents

35,737 respondents

Age group

16 years and older

Special properties

frequent cross-border online shoppers, who have bought physical goods online at least once in the last three months and have made a cross-border online purchase in the past year

Supplementary notes

Question: Why did you purchase this item cross-border rather than domestically? Please select all that apply
Question: Please identify which retailer you bought this particular purchase from

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Statistics on "eBay Inc."

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