Reasons for cross-border e-commerce worldwide 2013

This statistic presents information on the leading reasons for cross-border e-commerce in 2013, sorted by market maturity. During the survey period it was found that 74 percent of the respondents from emerging economies did cross border e-commerce because of products being not obtainable domestically in the respective countries.

Leading reasons for cross-border e-commerce worldwide in 2013

Emerging economiesIndustrialized countries (Europe)Industrialized countries (Americas & APAC)
Products not obtainable domestically74%74%72%
Lower prices57%69%62%
Greater selection49%35%41%
Higher quality of the products49%8%15%
Assurance against product counterfeiting24%4%6%
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Release date

May 2014



Survey time period


Special properties

Current or future use of cross-border distance selling

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