Leading short video platforms used by U.S. ad buyers 2022
According to a survey of marketing professionals and ad buyers in the United States, 75 percent of the respondents' biggest clients were placing video ads on TikTok as of December 2022. Instagram Reels was the second most popular short-video platform for ad placement, with the in-app video feature of the popular social media attracting around 70 percent of the respondents' major clients. Only 13 percent of respondents reported that their clients were not placing online ads on short video platforms as of the examined period.