Outdoor advertising rental market growth in Egypt 2022, by segment
Fintech was the segment with the largest year-over-year outdoor advertising rental growth in Egypt. As of 2022, the segment grew by around 70 percent. The confectionery and snack, real estate (second homes), and fast food segments followed in outdoor advertising rental growth of 65 percent, 62 percent, and 61 percent, respectively. On the other hand, the automotive industry faced the most significant drop in outdoor advertising spot rentals.