Outdoor advertising was the leading segment of out-of-home (OOH) ads by spending in Russia, at over 38 billion Russian rubles in 2021. It was followed by transit advertising, or placements in public transportation, whose expenditure reached 4.1 billion Russian rubles.
Spending on out-of-home (OOH) advertising in Russia in 2021, by segment (in billion Russian rubles)
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Statistics on Advertising in Russia
Overview
7
- Premium Statistic Advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Advertising spend forecast in Russia 2022-2024, by scenario
- Premium Statistic Advertising market growth in Russia 2010-2022
- Premium Statistic Advertising spending distribution in Russia 2000-2021, by channel
- Premium Statistic TV & digital advertising market share in Russia 2021-2025
- Premium Statistic Advertising spending in Russia 2021, by content type
- Premium Statistic Advertising market share in Russia 2021, by industry
Television advertising
6
- Premium Statistic Ranking of TV advertisers in Russia 2021, by spending
- Premium Statistic Ranking of TV advertisers in Russia 2021, by GRP
- Premium Statistic TV advertising share in Russia 2021, by product category
- Premium Statistic Number of advertisers and brands on TV in Russia 2022
- Premium Statistic Change in TV advertiser count in Russia monthly 2022
- Premium Statistic Largest TV advertisers in Russia 2021-2022, by spending share
Radio advertising
6
- Premium Statistic Reach of audio advertising in Russia 2017-2027, by segment
- Premium Statistic Radio advertising expenditure in Russia 2013-2021
- Premium Statistic Radio ad budget share in companies among regional advertisers in Russia 2021
- Premium Statistic Radio advertising share in Russia 2021, by product category
- Premium Statistic Key features of radio ads for regional advertisers in Russia 2021
- Premium Statistic Most popular radio ad formats among regional advertisers in Russia 2020-2021
Out-of-home advertising
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- Premium Statistic OOH advertising expenditure in Russia 2021, by segment
- Premium Statistic DOOH share in OOH ad revenue in Russia 2018-2021
- Premium Statistic Outdoor advertising market growth in Russia 2017-2021
- Premium Statistic Outdoor advertising market growth in Russia 2021, by type
- Premium Statistic Outdoor advertising share in Russia 2021, by product category
- Premium Statistic Cinema advertising expenditure in Russia 2014-2021
- Premium Statistic Leading outdoor advertisers in Russia 2021, by spending
- Premium Statistic Highest-earning OOH advertising operators in Russia 2021
Press advertising
7
- Premium Statistic Reach of print advertisement in Russia 2017-2026, by segment
- Premium Statistic Press advertising expenditure in Russia 2016-2021, by segment
- Premium Statistic Magazine advertising expenditure in Russia 2017-2021
- Premium Statistic Newspaper advertising expenditure in Russia 2017-2021
- Premium Statistic Press advertising expenditure growth in Russia 2021, by medium
- Premium Statistic Central press advertising expenditure in Russia H1 2021, by medium
- Premium Statistic Press advertising share in Russia 2021, by product category
Digital advertising
7
- Premium Statistic Digital ad spending forecast in Russia 2019-2024
- Premium Statistic Online advertising and marketing revenue in Russia 2021, by segment
- Premium Statistic TV & digital advertising market share in Russia 2021-2025
- Premium Statistic Advertising spending distribution in Russia 2000-2021, by channel
- Premium Statistic Digital advertising market growth in Russia 2021, by channel
- Premium Statistic Programmatic ad spend in Russia 2017-2026
- Premium Statistic Leading online advertisers in Russia 2021, by budget
Advertisers and their strategies
6
- Premium Statistic Leading advertisers in Russia 2021, by budget
- Basic Statistic Leading international advertisers in Russia 2021
- Premium Statistic Share of advertisers leaving Russia due to the war in Ukraine 2022, by category
- Premium Statistic Advertising agency ranking in Russia 2021, by media buying
- Premium Statistic Number of ad channels used by companies in Russia 2021, by sector
- Premium Statistic Digital marketing instruments used by companies in Russia 2022
Consumer behavior
3
Further related statistics
12
- Traditional out-of-home ad revenue in the Netherlands 2019-2020
- Italy: OOH advertising market distribution 2017, by asset
- Italy: OOH transport advertising market distribution 2017, by asset
- Quarterly outdoor advertising revenue in the U.S. 2011-2020
- Outdoor advertising revenue in Norway 2006-2016
- Outdoor advertising expenditure in Germany 2008-2015
- Growth of spending on transit advertising in China 2011-2018
- Outdoor advertising expenditure in Switzerland 2008-2015
- Growth of spending on transit advertising in China 2012, by industry
- Advertising reach of posters in airports in Great Britain 2018
- MBTA ad revenue 2015-2017, by type
- Ad reach of posters by age group at motorway services in Great Britain 2018
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Statistics
- Traditional out-of-home ad revenue in the Netherlands 2019-2020
- Italy: OOH advertising market distribution 2017, by asset
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- Quarterly outdoor advertising revenue in the U.S. 2011-2020
- Outdoor advertising revenue in Norway 2006-2016
- Outdoor advertising expenditure in Germany 2008-2015
- Growth of spending on transit advertising in China 2011-2018
- Outdoor advertising expenditure in Switzerland 2008-2015
- Growth of spending on transit advertising in China 2012, by industry
- Advertising reach of posters in airports in Great Britain 2018
- MBTA ad revenue 2015-2017, by type
- Ad reach of posters by age group at motorway services in Great Britain 2018
Russian Association of Communication Agencies. (March 16, 2022). Spending on out-of-home (OOH) advertising in Russia in 2021, by segment (in billion Russian rubles) [Graph]. In Statista. Retrieved January 29, 2023, from https://www.statista.com/statistics/1243843/ooh-ad-spend-by-segment-russia/
Russian Association of Communication Agencies. "Spending on out-of-home (OOH) advertising in Russia in 2021, by segment (in billion Russian rubles)." Chart. March 16, 2022. Statista. Accessed January 29, 2023. https://www.statista.com/statistics/1243843/ooh-ad-spend-by-segment-russia/
Russian Association of Communication Agencies. (2022). Spending on out-of-home (OOH) advertising in Russia in 2021, by segment (in billion Russian rubles). Statista. Statista Inc.. Accessed: January 29, 2023. https://www.statista.com/statistics/1243843/ooh-ad-spend-by-segment-russia/
Russian Association of Communication Agencies. "Spending on Out-of-home (Ooh) Advertising in Russia in 2021, by Segment (in Billion Russian Rubles)." Statista, Statista Inc., 16 Mar 2022, https://www.statista.com/statistics/1243843/ooh-ad-spend-by-segment-russia/
Russian Association of Communication Agencies, Spending on out-of-home (OOH) advertising in Russia in 2021, by segment (in billion Russian rubles) Statista, https://www.statista.com/statistics/1243843/ooh-ad-spend-by-segment-russia/ (last visited January 29, 2023)
Spending on out-of-home (OOH) advertising in Russia in 2021, by segment (in billion Russian rubles) [Graph], Russian Association of Communication Agencies, March 16, 2022. [Online]. Available: https://www.statista.com/statistics/1243843/ooh-ad-spend-by-segment-russia/