Mid-2024 forecasts projected that the global outdoor advertising revenue will amount to an estimated 49.7 billion U.S. dollars that year, of which 29.3 billion (or 59 percent) will come from traditional out-of-home (OOH) media, while digital out-of-home (DOOH) will account for the remaining 20.4 billion dollars (41 percent). Both segments were expected to expand as the decade unfolds, with total OOH ad spending reaching nearly 68 billion dollars by 2029, 29.8 billion (44 percent) of which will consist of DOOH.
Traditional out-of-home (OOH) and digital out-of-home (DOOH) revenue worldwide from 2024 to 2029
(in billion U.S. dollars)
Characteristic
Traditional OOH
Digital OOH
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Statista. (July 10, 2024). Traditional out-of-home (OOH) and digital out-of-home (DOOH) revenue worldwide from 2024 to 2029 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/272948/global-out-of-home-advertising-expenditure/
Statista. "Traditional out-of-home (OOH) and digital out-of-home (DOOH) revenue worldwide from 2024 to 2029 (in billion U.S. dollars)." Chart. July 10, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/272948/global-out-of-home-advertising-expenditure/
Statista. (2024). Traditional out-of-home (OOH) and digital out-of-home (DOOH) revenue worldwide from 2024 to 2029 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/272948/global-out-of-home-advertising-expenditure/
Statista. "Traditional Out-of-home (Ooh) and Digital Out-of-home (Dooh) Revenue Worldwide from 2024 to 2029 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jul 2024, https://www.statista.com/statistics/272948/global-out-of-home-advertising-expenditure/
Statista, Traditional out-of-home (OOH) and digital out-of-home (DOOH) revenue worldwide from 2024 to 2029 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/272948/global-out-of-home-advertising-expenditure/ (last visited September 01, 2024)
Traditional out-of-home (OOH) and digital out-of-home (DOOH) revenue worldwide from 2024 to 2029 (in billion U.S. dollars) [Graph], Statista, July 10, 2024. [Online]. Available: https://www.statista.com/statistics/272948/global-out-of-home-advertising-expenditure/