J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Detailed statistics
Annual digital ad spending in Latin America 2022-2024
Detailed statistics
Annual change in digital ad spending in Latin America 2023-2024
Detailed statistics
Digital Market Outlook: largest digital ad markets worldwide 2022
Distribution of advertising spending worldwide 2018-2028, by medium
Distribution of advertising spending worldwide from 2018 to 2028, by medium
Digital Market Outlook: digital advertising spending worldwide 2018-2028, by format
Digital advertising spending worldwide from 2018 to 2028, by format (in billion U.S. dollars)
Mobile ad spending worldwide 2018-2024
Mobile advertising expenditure worldwide from 2018 to 2024 (in billion U.S. dollars)
Digital Market Outlook: largest digital ad markets worldwide 2022
Leading digital advertising markets worldwide in 2022, by spending (in billion U.S. dollars)
Online and offline advertising spending in Latin America 2017-2027
Digital and traditional advertising spending in Latin America from 2017 to 2027 (in billion U.S. dollars)
Annual digital ad spending in Latin America 2022-2024
Annual digital advertising spending in Latin America from 2022 to 2024 (in billion U.S. dollars)
Annual change in digital ad spending in Latin America 2023-2024
Annual change in digital advertising spending in Latin America in 2023 and 2024
Digital ad spend as a percentage of total ad expenditure in Latin America 2022-2024
Digital advertising spending as a percentage of total ad expenditure in Latin America from 2022 to 2024
Digital ad spend per internet user in Latin America 2023, by country
Digital advertising spending per internet user in selected countries in Latin America in 2023 (in U.S. dollars)
Digital ad spend in Latin America 2022, by region
Digital advertising spending in Latin America and the Caribbean in 2022, by subregion (in billion U.S. dollars)
Digital ad spend in Latin America and the Caribbean 2024, by format
Digital advertising spending in Latin America and the Caribbean in 2024, by format (in billion U.S. dollars)
Share of digital ad spend in selected countries in Latin America 2023, by format
Distribution of digital advertising spending in selected countries in Latin America in 2023, by format
Search media ad spend in Latin America 2022, by country
Search advertising spending in selected countries in Latin America and the Caribbean in 2022 (in billion U.S. dollars)
Digital video ad spend in Latin America & the Caribbean 2022, by country
Digital video advertising spending in selected countries in Latin America and the Caribbean in 2022 (in million U.S. dollars)
Influencer advertising spending in Latin America & the Caribbean 2017-2029, by market
Influencer advertising spending in Latin America and the Caribbean from 2017 to 2029, by market (in million U.S. dollars)
Programmatic market share in Latin America 2022, by country
Share of programmatic in digital advertising spending in selected countries in Latin America in 2022
Digital ad spend in selected markets in Latin America 2024, by device
Distribution of digital advertising spending in selected markets in Latin America in June 2024, by device
Mobile ad spending in selected countries in Latin America 2024
Mobile advertising spending in selected countries in Latin America in 2024 (in billion U.S. dollars)
Mobile ad spend growth in Latin America 2022, by country
Change in mobile advertising spending in selected countries in Latin America in 2022
Mobile ad spend share in Latin America 2022, by country
Share of mobile in digital advertising spending in selected countries in Latin America and the Caribbean in 2022
Latin America & the Caribbean: internet penetration 2024, by region
Internet penetration rate in Latin America and the Caribbean as of January 2024, by region
Number of internet users in Latin America 2024, by country
Number of internet users in selected Latin American countries as of January 2024 (in millions)
Mobile internet users in Latin America 2021-2025
Number of mobile internet users in Latin America from 2021 to 2025 (in millions)
Share of shoppers researching brands online in selected markets in Latin America 2023
Percentage of internet users researching brands, products, and services online before making a purchase in selected countries in Latin America as of 3rd quarter 2023
Brand discovery via social media ads in Latin America Q3 2023, by country
Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2023
Digital retail media ad revenues in Latin America 2021-2027
Digital retail media advertising revenues in Latin America from 2021 to 2027 (in billion U.S. dollars)
Annual change in digital retail media ad spending in Latin America 2023-2024
Annual change in digital retail media advertising spending in Latin America in 2023 and 2024
Digital retail media ad revenue of selected platforms in Latin America 2023
Digital retail media advertising revenue of selected e-commerce platforms in Latin America in 2023 (in millions U.S. dollars)
Share of online retail media ad revenue in Latin America 2023, by player
Distribution of digital retail media advertising revenue in Latin America in 2023, by player
Change in digital retail media ad revenue in Latin America 2023, by player
Change in digital retail media advertising revenue of selected e-commerce platforms in Latin America in 2023
E-commerce professionals' top digital retail media ad formats in Latin America 2023
Leading digital retail media ad formats e-commerce professionals planned to purchase in Latin America as of June 2023
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