Podcast advertising effectiveness in the U.S. 2022, by generation

Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation

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Release date

April 2023

Region

United States

Survey time period

October 29 to 31, 2022

Number of respondents

2,202 respondents

Age group

18 years and older

Special properties

sample is nationally representative

Method of interview

Online survey

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Statistics on " Advertising consumption and perception in the United States "

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Overview

6

Digital overview

8

Video

7

Audio

5

Brand safety

3

Environmental, social, and corporate governance (ESG)

8

Logos

4

Artificial intelligence (AI)

5
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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