Spotify - Statistics & Facts

Spotify - Statistics & Facts

Statistics and facts on Spotify

Spotify is a digital cross-platform music streaming service offering users a variety of record label content from Sony, EMI, Warner Music Group and Universal. Music can be browsed or searched by artist, album, genre or playlist. Whereas the basic, ad-supported service is free, Spotify offers a tiered subscription model allowing paid users to not only listen to Spotify without advertising but also to access tracks on mobile devices and save music and playlists for offline use.

Spotify’s 2014 revenue amounted to 1.08 billion euros with a net loss of 162 million euros. This result is strongly influenced by the company’s cost of sales which is mostly comprised of licensing expenses towards record labels and artists.

Launched as an invitation-only service in 2008, Spotify was introduced to the U.S. market in July 2011. Users are able to register to Spotify using their Facebook account, enabling them to connect with other Facebook friends and share music and playlists. Facebook users can connect to Spotify directly through the website using an app. As of September 2015, Spotify’s Facebook app garnered roughly 39.7 million monthly users, with approximately 11.05 million users of them being daily active users. The mandatory Facebook signup requirement was removed after user concerns regarding privacy yet Spotify remains a popular Facebook app. The desktop client of Spotify also offers a wide range of apps and cross-posting to other social media services.

As of June 2015, Spotify has over 20 million paid subscribers worldwide. Spotify’s largest competitor is Pandora, a company that offers a similar service. Spotify’s popularity continued to grow, particularly in Europe, and is considered one of the most popular services globally with over 4.5 billion hours of music streamed collectively in 2013. During the first half of 2014, the most streamed track on Spotify worldwide was Katy Perry’s Dark Horse, which accounted for more than 142.67 million streams.

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