In February 2019, radio broadcasting company Sirius XM acquired Pandora for the sum of 3.5 billion U.S. dollars. The acquisition was generally considered advantageous for both companies in that it would allow for a blending of user bases, leading to each service having more to offer and therefore the ability to appeal to wider audiences. The deal meant that Sirius XM could blend Pandora with its satellite subscription business and offer on-demand services to existing satellite subscribers. Meanwhile, Pandora, whose problem has consistently been getting its users to part with their money, can take advantage of Sirius XM’s position as satellite radio monopoly by being placed in front of audience of radio fans who are willing to pay for content.
So far the move seems to be working well for both companies. Pandora has already enjoyed consistently higher revenues post-acquisition than before the deal completed, and Sirius XM's quarterly revenue reporting shows the same trend. Whilst Pandora will not be able to keep up with streaming heavyweights like Spotify when it comes to versatility, user experience, or reach, the company's future certainly looks brighter.
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In the following 4 chapters, you will quickly find the 19 most important statistics relating to "Pandora".