Wish for personalized service when buying online 2023, by country
In 2023, nearly half of consumers in the United States wished for personalized service when buying online, coming first in a ranking of 17 countries. Spanish and Australian shoppers closely followed, with 42 percent of respondents expressing the same preference. Meanwhile, 39 percent of Irish consumers also valued personalized online service, while Dutch consumers expressed the least interest at 26 percent.