In 2023, around three-quarters of surveyed global customers expressed their expectation for improved personalization when sharing more personal data with businesses. Moreover, 73 percent indicated their anticipation of a more personalized experience as technology advances, and 64 percent expected the same when increasing their spending.
Circumstances under which customers expected better personalization worldwide in 2023
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Share of respondents
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Salesforce Research. (September 22, 2023). Circumstances under which customers expected better personalization worldwide in 2023 [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1415837/customer-expectations-for-better-personalization-worldwide/
Salesforce Research. "Circumstances under which customers expected better personalization worldwide in 2023." Chart. September 22, 2023. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1415837/customer-expectations-for-better-personalization-worldwide/
Salesforce Research. (2023). Circumstances under which customers expected better personalization worldwide in 2023. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1415837/customer-expectations-for-better-personalization-worldwide/
Salesforce Research. "Circumstances under Which Customers Expected Better Personalization Worldwide in 2023." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1415837/customer-expectations-for-better-personalization-worldwide/
Salesforce Research, Circumstances under which customers expected better personalization worldwide in 2023 Statista, https://www.statista.com/statistics/1415837/customer-expectations-for-better-personalization-worldwide/ (last visited September 16, 2024)
Circumstances under which customers expected better personalization worldwide in 2023 [Graph], Salesforce Research, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1415837/customer-expectations-for-better-personalization-worldwide/
