U.S. personalized shopping experiences: expectations vs. reality 2017, by channel

This statistic shows the share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channel. According to the findings, 77 percent of responding consumers expected large online retailers to offer personalized shopping experiences, however just 23 percent have actually experienced personalization from larger online retail companies.

Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channel

ExpectationExperience
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Source

Release date

October 2017

Region

United States

Survey time period

September 8 to 14, 2017

Number of respondents

1,006 respondents

Age group

18 years and older

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Statistics on "Marketing personalization"

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