In 2023, 57 percent of retailers surveyed worldwide reported having full capability to utilize customer data for personalized shopper engagement, approximately twice the figure from the previous year. Meanwhile, 37 percent indicated having moderate proficiency in using data for personalization, while the remaining six percent expressed having limited capabilities.
Perceived ability of retailers to use data for personalization worldwide in 2023
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Salesforce Research. (August 16, 2023). Perceived ability of retailers to use data for personalization worldwide in 2023 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1415978/global-retailers-ability-to-use-data-for-personalization/
Salesforce Research. "Perceived ability of retailers to use data for personalization worldwide in 2023." Chart. August 16, 2023. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1415978/global-retailers-ability-to-use-data-for-personalization/
Salesforce Research. (2023). Perceived ability of retailers to use data for personalization worldwide in 2023. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1415978/global-retailers-ability-to-use-data-for-personalization/
Salesforce Research. "Perceived Ability of Retailers to Use Data for Personalization Worldwide in 2023." Statista, Statista Inc., 16 Aug 2023, https://www.statista.com/statistics/1415978/global-retailers-ability-to-use-data-for-personalization/
Salesforce Research, Perceived ability of retailers to use data for personalization worldwide in 2023 Statista, https://www.statista.com/statistics/1415978/global-retailers-ability-to-use-data-for-personalization/ (last visited November 09, 2024)
Perceived ability of retailers to use data for personalization worldwide in 2023 [Graph], Salesforce Research, August 16, 2023. [Online]. Available: https://www.statista.com/statistics/1415978/global-retailers-ability-to-use-data-for-personalization/
