In a 2022 survey conducted among consumers in the Asia-Pacific region, 30 percent of the respondents reported that companies' use of technology to personalize experiences significantly increased the their trust in brands. In comparison, personalization using technology decreased trust in brands for four percent of the respondents.
Impact of use of technology for personalization on consumer trust in brands in the Asia-Pacific region in 2022
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Share of respondents
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Adobe. (April 27, 2022). Impact of use of technology for personalization on consumer trust in brands in the Asia-Pacific region in 2022 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1333177/apac-impact-of-technology-use-on-trust-in-brands/
Adobe. "Impact of use of technology for personalization on consumer trust in brands in the Asia-Pacific region in 2022." Chart. April 27, 2022. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1333177/apac-impact-of-technology-use-on-trust-in-brands/
Adobe. (2022). Impact of use of technology for personalization on consumer trust in brands in the Asia-Pacific region in 2022. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1333177/apac-impact-of-technology-use-on-trust-in-brands/
Adobe. "Impact of Use of Technology for Personalization on Consumer Trust in Brands in The Asia-pacific Region in 2022." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/1333177/apac-impact-of-technology-use-on-trust-in-brands/
Adobe, Impact of use of technology for personalization on consumer trust in brands in the Asia-Pacific region in 2022 Statista, https://www.statista.com/statistics/1333177/apac-impact-of-technology-use-on-trust-in-brands/ (last visited September 08, 2024)
Impact of use of technology for personalization on consumer trust in brands in the Asia-Pacific region in 2022 [Graph], Adobe, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/1333177/apac-impact-of-technology-use-on-trust-in-brands/
