During a 2022 survey carried out among marketers, 41 percent of respondents stated that data driven marketing was most useful in personalization. Mapping of customer experience or customer journey ranked first, named by 48 percent of responding marketers.
Areas with most use for data-driven marketing according to marketers worldwide as of August 2022
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Statistics on Marketing personalization worldwide
Overview
8
- Premium Statistic CX personalization & optimization revenue worldwide 2020-2026
- Premium Statistic Ability to personalize customer experiences among businesses worldwide 2021
- Premium Statistic Frequency of personalizing customer experiences worldwide 2022
- Premium Statistic Level of integration of personalization technology within tech stacks worldwide 2021
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic Leading areas combining AI and marketing automation worldwide 2022
- Premium Statistic Impact of AI-enabled marketing on business outcomes worldwide 2020
- Premium Statistic Challenges in executing digital marketing strategies worldwide 2019-2020
Effectiveness
5
- Premium Statistic Success of personalization among businesses worldwide 2021
- Premium Statistic Satisfaction with omnichannel personalization among marketers worldwide 2021-2022
- Premium Statistic Quality of personalized experiences according to global marketers & consumers 2022
- Premium Statistic Leading approaches to content-led communications worldwide 2022
- Premium Statistic Share of global B2B professionals attributing revenue growth to personalization 2020
Consumer insights
8
- Premium Statistic Influence of marketing personalization on consumer loyalty worldwide 2021-2022
- Premium Statistic Influence of marketing personalization on consumer loyalty worldwide 2022, by country
- Premium Statistic Personal features consumers wish brands knew more about worldwide 2021
- Premium Statistic Global consumers sharing data with brands in exchange for incentives 2021, by country
- Premium Statistic Types of data consumers believed were appropriate for marketers to collect 2022
- Premium Statistic Types of data B2B buyers believed were appropriate for marketers to collect 2022
- Premium Statistic What keeps consumers loyal to brands globally 2020
- Premium Statistic Most wanted e-commerce innovations 2022, by generation
Data usage
6
- Premium Statistic Customer data use in marketing decisions among marketers worldwide 2021
- Premium Statistic Areas with most use for data-driven marketing worldwide 2022
- Premium Statistic Use of first-party data in marketing personalization worldwide 2021-2022
- Premium Statistic Reasons for using first-party data in marketing personalization worldwide 2022
- Premium Statistic Trust in data security in the U.S. 2022, by institution
- Premium Statistic Concern about digital privacy in the U.S. 2021-2022
Further related statistics
14
- Support of data-driven marketing worldwide in 2013
- U.S. consumers comfortable with personal data use by selected companies 2012
- Monthly data usage in Belgium 2016-2017, by device
- Opinion on barriers to access health data in the EU 2017
- Maintenance of high-quality customer data by businesses U.S. 2017
- Trusted actors for using personal data in the right way in France 2018
- Volume of mobile data used per month by 4G handset owners in UK in 2013, by data volume
- Customer data accuracy challenges in the U.S. 2016-2018
- Latin America: digital marketing maturity 2019, by country
- Benefits of data quality investments worldwide 2016
- Global enterprise usage of data generated from IoT solutions 2017
- Planned corporate data management projects worldwide 2017-2018
- NHS: awareness of health data use in the United Kingdom (UK) 2016
- Data usage in consumer products and retail industry 2020
Further Content: You might find this interesting as well
Statistics
- Support of data-driven marketing worldwide in 2013
- U.S. consumers comfortable with personal data use by selected companies 2012
- Monthly data usage in Belgium 2016-2017, by device
- Opinion on barriers to access health data in the EU 2017
- Maintenance of high-quality customer data by businesses U.S. 2017
- Trusted actors for using personal data in the right way in France 2018
- Volume of mobile data used per month by 4G handset owners in UK in 2013, by data volume
- Customer data accuracy challenges in the U.S. 2016-2018
- Latin America: digital marketing maturity 2019, by country
- Benefits of data quality investments worldwide 2016
- Global enterprise usage of data generated from IoT solutions 2017
- Planned corporate data management projects worldwide 2017-2018
- NHS: awareness of health data use in the United Kingdom (UK) 2016
- Data usage in consumer products and retail industry 2020
MarketingCharts. (September 19, 2022). Areas with most use for data-driven marketing according to marketers worldwide as of August 2022 [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/264143/marketing-areas-influenced-by-data-and-audience-information-worldwide/
MarketingCharts. "Areas with most use for data-driven marketing according to marketers worldwide as of August 2022." Chart. September 19, 2022. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/264143/marketing-areas-influenced-by-data-and-audience-information-worldwide/
MarketingCharts. (2022). Areas with most use for data-driven marketing according to marketers worldwide as of August 2022. Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/264143/marketing-areas-influenced-by-data-and-audience-information-worldwide/
MarketingCharts. "Areas with Most Use for Data-driven Marketing According to Marketers Worldwide as of August 2022." Statista, Statista Inc., 19 Sep 2022, https://www.statista.com/statistics/264143/marketing-areas-influenced-by-data-and-audience-information-worldwide/
MarketingCharts, Areas with most use for data-driven marketing according to marketers worldwide as of August 2022 Statista, https://www.statista.com/statistics/264143/marketing-areas-influenced-by-data-and-audience-information-worldwide/ (last visited February 01, 2023)
Areas with most use for data-driven marketing according to marketers worldwide as of August 2022 [Graph], MarketingCharts, September 19, 2022. [Online]. Available: https://www.statista.com/statistics/264143/marketing-areas-influenced-by-data-and-audience-information-worldwide/