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Areas with most use for data-driven marketing worldwide 2022

Published by Statista Research Department, Jan 6, 2023
During a 2022 survey carried out among marketers, 41 percent of respondents stated that data driven marketing was most useful in personalization. Mapping of customer experience or customer journey ranked first, named by 48 percent of responding marketers.

Areas with most use for data-driven marketing according to marketers worldwide as of August 2022

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Release date

September 2022

Region

Worldwide

Survey time period

August 2022

Number of respondents

419 respondents

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Statistics on " Marketing personalization worldwide "

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Statistics on Marketing personalization worldwide

Overview

8

Effectiveness

5

Consumer insights

8

Data usage

6

Further related statistics

14

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Statistics

Topics

Marketing personalization worldwideContent marketingData usage in marketing and advertisingAI use in marketing Marketing worldwide
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