Success measurement in using AI-driven personalization worldwide 2023

Published by
Stephanie Chevalier,
Sep 28, 2023
When asked how their company measured effectiveness in using artificial-intelligence-driven personalization, 47 percent of global business leaders identified data accuracy as the foremost criterion. Following closely behind were the speed of real-time data and customer retention or repeat purchases, each mentioned by 44 percent of the respondents. Subsequently, 42 percent identified time-saving for the business as another indicator of success.

Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023

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Release date

April 2023

Region

Worldwide

Survey time period

March 8 to 24, 2023

Number of respondents

500 business leaders*

Method of interview

Online survey

Supplementary notes

* In Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the United Kingdom, and the United States.

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