Leading sources of MIV® in sportswear in 2022

Published by
P. Smith,
Jun 20, 2023
In 2022, Media sources were the leading source of Media Impact Value™ (MIV®) in the sportswear industry, accounting for roughly 56 percent of total MIV. Influencers were the second largest source, responsible for approximately 18 percent.

Share of Media Impact Value™ in sportswear worldwide in 2022, by source

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Release date

May 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

Media Impact Value™ is Launchmetrics' AI-powered, proprietary metric allowing brands to assign a monetary value to every post, interaction or article to measure impact and identify contributions to brand performance across Voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective.

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