The sporting goods industry is a lucrative one in Germany. In 2018, retail sales revenue amounted to 7.8 billion euros, an increase on the year before. Leading sporting goods companies enjoying success in the retail sector were Decathlon and SportScheck, to name just a few. The companies that had the most store branches in Germany were Runners Point and Foot Locker. Runners Point is a German company and Foot Locker traces its roots back to the USA.
German sporting goods companies successfully compete on a global level. When looking at the revenue of leading sports brands worldwide in 2018, Adidas came in second after Nike. In fact, at home in Germany, Adidas was the most popular choice among consumers buying sports shoes, and the brand’s online store was among the most profitable online sports stores in the country, based on e-commerce sales.
As far as recreational sports or exercise go, Germans mostly participate either several times a week or several times a month. When looking at membership figures for various types of sports, fitness studios were the most popular choice, followed by football and gymnastics. Physical activity and exercise go hand in hand with buying the right gear, of course. Revenue from sportswear sales in Germany only grew in recent years, amounting to 596 million euros in 2019.