Most influential brand accounts on WeChat March 2024

Published by
Lai Lin Thomala,
Mar 14, 2024

On March 13, 2024, HEYTEA ranked first among all public accounts of brands on WeChat, scoring 799 points in an influence index. With over 1.3 billion users, WeChat is more than an instant messaging app. It also offers other popular features, such as WeChat Official Account where many brands conduct marketing activities and promote products.

Leading WeChat brand accounts on March 13, 2023, based on influence index

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Release date

March 2024

Region

China

Survey time period

March 13, 2024

Supplementary notes

According to the source, the index evaluates the account's influence, its activeness and communication power. The index ranges from 1 to 1,250. The higher the index, the better the account quality.

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