Top technology brands – additional information
With technology an essential part of people’s lives, it is no surprise to find technology companies among the most valuable brands worldwide. Of the top five most valuable global brands, four are technology brands: Apple, Google, Facebook, and Microsoft. The fifth, AT&T, while categorized primarily as a telecommunications provider, also earns significant revenues from technology services.
In 2015, the technology sector's brand value amounted to 732 billion U.S. dollars. Google leads the top 20 most valuable technology brands, followed by Apple and Microsoft respectively. Apple’s brand value showed a significant decline between 2015 and 2016. In 2015, Apple’s global brand value was 247 billion U.S. dollars. In 2016, it fell to 228 billion U.S. dollars.
The most valuable technology company, Google, recorded significant growth. Google’s global brand value was 173.64 billion U.S. dollars in 2015.
In terms of revenue, Apple also reports impressive figures. In 2015, Apple announced its highest annual revenue to date with 233.72 billion U.S. dollars, more than triple the amount of Google's revenue of 74.54 billion U.S. dollars that same year.