U.S. & UK gamer generative AI discussion tone 2023

Video gamers in the United States and the United Kingdom (UK) felt that the coverage of the use of generative AI in video gaming was primarily positive. A March 2023 survey found that 60 percent of respondents said that the coverage by streamers and content creators was mainly positive.

Tone of generative AI coverage in gaming according to gamers from the United States and United Kingdom (UK) in March 2023, by outlet

Characteristic	Covered by media outlets	Covered by streamers and content creators
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Release date

April 2023

More information

Region

United Kingdom, United States

Survey time period

March 2023

Number of respondents

1,504 respondents

Age group

18-64 years

Special properties

gamers with some awareness of generative AI

Method of interview

Online survey

Supplementary notes

Original question:"How would you describe the tone of the coverage you’ve seen relating to the use of AI in the gaming industry?"

This study included 1,001 participants from the U.S. and 503 participants from the United Kingdom between 18 and 64 years. Participants were selected to be representative, in terms of age and gender, of the demographic profiles of gamers in both markets.

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