Drivers of marketing budget changes at B2B firms UK 2023

During an online March 2023 survey among business-to-business (B2B) marketers in the United Kingdom (UK), 41 percent of respondents stated that economic recession was the primary driving force of the marketing budget changes. Inflation and rising interest rates followed with 39 and 37 percent, respectively. According to the same study, 45 percent of respondents reported significantly or slightly reduced marketing budgets.

Drivers of marketing budget changes at business-to-business (B2B) companies in the United Kingdom (UK) in 2023

Characteristic	Share of respondents
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Release date

April 2023

More information

Region

United Kingdom

Survey time period

March 16 to 23, 2023

Number of respondents

547*

Special properties

among B2B marketers

Method of interview

Online survey

Supplementary notes

* The survey was carried out among 547 marketers from the United Kingdom and the United States. No separate sample size for the UK was provided.

Multiple answers were possible.

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