Marketing strategies used in the UK 2024

Published by Statista Research Department, Jun 4, 2024
During a survey carried our among in-house and agency marketers from the United Kingdom, new measurement solution was named among key area for priories for 2024 when it came to media strategy by 70 percent of respondents. Retail media or commerce ranked second, mentioned by 58 percent of respondents.

Strategic marketing approaches used in the United Kingdom in 2024

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Sources

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Release date

November 2023

Region

United Kingdom

Survey time period

August and September 2023

Number of respondents

500*

Supplementary notes

* The survey was carried out among 500 marketers from Italy, Germany, France, Spain and the UK. A separate number for the UK was not provided.

The source does not provide the exact type of survey.

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Statistics on " Marketing in the United Kingdom (UK) "

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Other statistics that may interest you Marketing in the United Kingdom (UK)

Overview

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Skills

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Pay

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Diversity, equity, and inclusion (DEI)

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Topics

Marketing in the United KingdomDigital retail media advertising in EuropeAdvertising in the UKAdvertising in EuropeDigital advertising in Europe
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$0 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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