Sustainable brands: reasons for preference in the U.S. & UK 2022

In 2022, one of the leading reasons why consumers in the United States and the United Kingdom preferred sustainable brands had to do with their inclination to create a more eco-friendly environment/climate. About 30 percent of surveyed U.S. and UK shoppers found this to be important. In terms of differences between the two groups, consumers in the UK valued the reduction of production waste and their carbon footprint more, while U.S. consumers appreciated brands aligning with their own values the most.

Leading reasons why consumers prefer sustainable brands in the United States and United Kingdom (UK) in 2022

Characteristic	United States	United Kingdom
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Release date

April 2022

More information

Region

United Kingdom, United States

Survey time period

As of April 2022

Number of respondents

1,100*

Method of interview

Online survey

Supplementary notes

* This figure refers to the number of UK respondents. The number of U.S. respondents was not provided by the source.
The survey was conducted on online panels that balanced gender, generations, and geography.

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