During a 2024 survey carried out among more than 3,000 marketers from the United Kingdom (UK), the lack of data and analytics skills was identified as the leading skills gap within marketing teams. Lack of performance marketing skills ranked second, named by 19.6 percent of respondents.
Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marketing Week. (March 4, 2024). Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024 [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week. "Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024." Chart. March 4, 2024. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week. (2024). Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week. "Leading Skill Gaps in Marketing Teams in The United Kingdom (Uk) as of March 2024." Statista, Statista Inc., 4 Mar 2024, https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week, Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024 Statista, https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/ (last visited November 15, 2024)
Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024 [Graph], Marketing Week, March 4, 2024. [Online]. Available: https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/