Awareness of loyalty program offerings Australia 2022, by category

Published by Statista Research Department, Feb 27, 2024
A 2022 conducted survey among Australian consumers on loyalty programs revealed that around 75 percent of respondents were familiar with loyalty program offerings in the transportation app category. In comparison, 70 percent of those surveyed were unfamiliar with loyalty program offerings in the airline loyalty program category.

Share of consumers who are aware of loyalty program offerings in Australia as of June 2022, by category

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Release date

February 2023

Region

Australia

Survey time period

May 30, 2022 to June 6, 2022

Number of respondents

1,510 respondents

Special properties

respondents were surveyed on their experiences interacting with more than 90 loyalty programs across 11 different industries

Supplementary notes

Survey question: how familiar are you with the loyalty programs of any of the following companies, stores, or brands?

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