Customer intentions in grocery retail in Russia 2021

Published by A. Melkadze, Jun 27, 2023
In 2020, every tenth Russian reported having intentions to shop groceries online. Furthermore, promotions and savings were the main drivers while shopping for food products. The survey also revealed a decrease in desire to buy products that were imported into the country.

Attitude toward grocery shopping in Russia in 2021*

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Release date

March 2021

Region

Russia

Survey time period

2021

Number of respondents

10,000 respondents**

Supplementary notes

* The original survey question states as follows: Which of the following statements best describes your attitude toward grocery shopping in 2021 as compared with 2020?
Answers: More, about the same, less.

The percentage is calculated as net sentiment (deducting the percentage of people intending to do the activity less in 2021 vs 2020 from the percentage of people intending to do the activity more).

** 10,000 consumers and around 50 grocery executives were surveyed across Europe

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