In 2020, every tenth Russian reported having intentions to shop groceries online. Furthermore, promotions and savings were the main drivers while shopping for food products. The survey also revealed a decrease in desire to buy products that were imported into the country.
Attitude toward grocery shopping in Russia in 2021*
Characteristic
Share of respondents
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* The original survey question states as follows: Which of the following statements best describes your attitude toward grocery shopping in 2021 as compared with 2020?
Answers: More, about the same, less.
The percentage is calculated as net sentiment (deducting the percentage of people intending to do the activity less in 2021 vs 2020 from the
percentage of people intending to do the activity more).
** 10,000 consumers and around 50 grocery executives were surveyed across Europe
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McKinsey & Company. (March 25, 2021). Attitude toward grocery shopping in Russia in 2021* [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1230545/russia-customer-intentions-grocery-retail/
McKinsey & Company. "Attitude toward grocery shopping in Russia in 2021*." Chart. March 25, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1230545/russia-customer-intentions-grocery-retail/
McKinsey & Company. (2021). Attitude toward grocery shopping in Russia in 2021*. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1230545/russia-customer-intentions-grocery-retail/
McKinsey & Company. "Attitude toward Grocery Shopping in Russia in 2021*." Statista, Statista Inc., 25 Mar 2021, https://www.statista.com/statistics/1230545/russia-customer-intentions-grocery-retail/
McKinsey & Company, Attitude toward grocery shopping in Russia in 2021* Statista, https://www.statista.com/statistics/1230545/russia-customer-intentions-grocery-retail/ (last visited September 01, 2024)
Attitude toward grocery shopping in Russia in 2021* [Graph], McKinsey & Company, March 25, 2021. [Online]. Available: https://www.statista.com/statistics/1230545/russia-customer-intentions-grocery-retail/