During a survey among marketers in Canada and the United States published in December 2023, 60 percent of respondents said their companies planned to raise the share of the marketing budget allocated to direct mail by up to 10 percent in the following year. Meanwhile, a quarter of the interviewees stated that the companies intended to increase their budget by more than 10 percent. According to the same study, most marketers used direct mail for customer retention and acquisition.
Planned annual changes in direct mail's budget according to marketers in Canada and the United States as of December 2023
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Share of respondents
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Lob. (December 19, 2023). Planned annual changes in direct mail's budget according to marketers in Canada and the United States as of December 2023 [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1401972/changes-direct-mail-budgets/
Lob. "Planned annual changes in direct mail's budget according to marketers in Canada and the United States as of December 2023." Chart. December 19, 2023. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1401972/changes-direct-mail-budgets/
Lob. (2023). Planned annual changes in direct mail's budget according to marketers in Canada and the United States as of December 2023. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1401972/changes-direct-mail-budgets/
Lob. "Planned Annual Changes in Direct Mail's Budget According to Marketers in Canada and The United States as of December 2023." Statista, Statista Inc., 19 Dec 2023, https://www.statista.com/statistics/1401972/changes-direct-mail-budgets/
Lob, Planned annual changes in direct mail's budget according to marketers in Canada and the United States as of December 2023 Statista, https://www.statista.com/statistics/1401972/changes-direct-mail-budgets/ (last visited September 07, 2024)
Planned annual changes in direct mail's budget according to marketers in Canada and the United States as of December 2023 [Graph], Lob, December 19, 2023. [Online]. Available: https://www.statista.com/statistics/1401972/changes-direct-mail-budgets/
