During a survey among adults in the United States in January 2024, approximately 30 percent of respondents said they wished to get fewer marketing messages and that many times they were irritated by the number of messages they received. Another 25 percent reported feeling bombarded by them and often shutting them off.
Leading consumer attitudes toward the number of marketing messages they received in the United States as of January 2024
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Optimove. (April 23, 2024). Leading consumer attitudes toward the number of marketing messages they received in the United States as of January 2024 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1369197/consumers-attitudes-marketing-messages-united-states/
Optimove. "Leading consumer attitudes toward the number of marketing messages they received in the United States as of January 2024." Chart. April 23, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1369197/consumers-attitudes-marketing-messages-united-states/
Optimove. (2024). Leading consumer attitudes toward the number of marketing messages they received in the United States as of January 2024. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1369197/consumers-attitudes-marketing-messages-united-states/
Optimove. "Leading Consumer Attitudes toward The Number of Marketing Messages They Received in The United States as of January 2024." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/statistics/1369197/consumers-attitudes-marketing-messages-united-states/
Optimove, Leading consumer attitudes toward the number of marketing messages they received in the United States as of January 2024 Statista, https://www.statista.com/statistics/1369197/consumers-attitudes-marketing-messages-united-states/ (last visited September 01, 2024)
Leading consumer attitudes toward the number of marketing messages they received in the United States as of January 2024 [Graph], Optimove, April 23, 2024. [Online]. Available: https://www.statista.com/statistics/1369197/consumers-attitudes-marketing-messages-united-states/