Offline media spend growth rate in the U.S. 2021-2022, by medium
In 2021, offline media spending in the United States grew by 7.6 percent, contributing to a total U.S. ad and marketing spend of 436.3 billion U.S. dollars. Addressable TV and experiential/sponsorship were the two media that grew the most in that year - with 33.2 percent and 27.6 percent, respectively. In 2022, the same two media are forecast to grow the most again.
