J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Detailed statistics
Direct mail advertising spending in the U.S. 2017-2029
Detailed statistics
Change in offline marketing spending in the U.S. 2023-2024, by medium
Detailed statistics
Return on investment (ROI) of ad campaigns in selected media in the U.S. in 2023
Direct mail marketing spending in the U.S. 2019-2023
Direct mail marketing spending in the United States from 2019 to 2023 (in billion U.S. dollars)
Advertising expenditure in the U.S. 2024, by medium
Distribution of advertising expenditure in the United States in 2024, by medium
Change in offline marketing spending in the U.S. 2023-2024, by medium
Change in offline marketing spending in the United States in 2023 and 2024, by medium
Annual change in direct mail advertising spending in the U.S. 2018-2029
Annual change in direct mail advertising spending in the United States from 2018 to 2029
Return on investment (ROI) of ad campaigns in selected media in the U.S. in 2023
Return on investment (ROI) of advertising campaigns in selected media in the United States in 2023
Direct mail volume in the U.S. 2018-2023
Number of mail pieces attributed to direct mail in the United States from 2018 to 2023 (in millions)
Distribution of direct mail units sent in the U.S. 2023, by format
Distribution of direct mail units sent in the United States in 2023, by format
United States Postal Service advertising mail volume 2004-2023
United States Postal Service's marketing mail volume from fiscal years 2004 to 2023 (in billion units)
Direct mail pieces received by an average household in the U.S. 2020-2023, by type
Number of direct mail pieces received by an average household in the United States from 2020 to 2023, by type
Estimated aggregate revenue of direct mail ad companies in the U.S. 2000-2022
Estimated aggregate revenue of direct mail advertising companies in the United States from 2000 to 2022 (in billion U.S. dollars)
Direct mail ad companies' estimated revenue in the U.S. 2022, by source
Estimated revenue generated by direct mail advertising companies in the United States in 2022, by source (in million U.S. dollars)
No. of establishments in the advertising industry in the U.S. 2007-2021, by segment
Number of establishments in the advertising and related services industry in the United States from 2007 to 2021, by segment
Expenses of U.S. direct mail advertising companies 2007-2021
Estimated expenses of direct mail advertising companies in the United States from 2007 to 2021 (in billion U.S. dollars)
Number of employees in the advertising industry in the U.S. 2009-2022, by segment
Number of employees in the advertising and related services industry in the United States from 2009 to 2022, by segment
Annual payroll in the advertising industry in the U.S. 2017-2022, by sector
Annual payroll in the advertising and related services industry in the United States from 2017 to 2022, by sector (in million U.S. dollars)
Share of marketing budgets allocated to direct mail in Canada and the U.S. 2023
Percentage of marketing budgets allocated to direct mail according to marketers in Canada and the United States as of December 2023
Changes in direct mail budget according to marketers in Canada and the U.S. 2023
Planned annual changes in direct mail's budget according to marketers in Canada and the United States as of December 2023
Leading direct mail types planned for 2024 in Canada and the U.S. 2023
Leading direct mail types planned for 2024 according to marketers in Canada and the United States as of December 2023
Top tactics for measuring direct mail's ROI in Canada and the U.S. 2023
Leading tactics for measuring direct mail's return on investment (ROI) according to marketers in Canada and the United States as of December 2023
Share of direct mail campaigns according to marketers in Canada & the U.S. 2023
Distribution of direct mail campaign types according to marketers in Canada and the United States as of December 2023
Marketers reallocating digital marketing budget into direct mail in the U.S 2023
Percentage of marketers responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail in the United States as of September 2023
Most important use cases direct mail fulfills for organizations in the U.S. 2023
Most important use cases direct mail fulfills for organizations according to marketers in the United States as of August 2023
Top advantages of direct mail according to marketing strategists in the U.S. 2024
Leading advantages of direct mail according to marketing strategy leaders in the United States as of April 2024
Sectors with direct mail's best ROI according to marketers in North America 2023
Sectors where direct mail presented the best return on investment (ROI) according to marketers in North America as of January 2023
Direct mail's leading challenges according to marketers in North America 2023
Direct mail's leading challenges according to marketers in North America as of January 2023
Non-digital advertising touchpoints in the U.S. 2024
Non-digital advertising touchpoints in the U.S. as of June 2024
Top consumer attitudes toward marketing messages they received in the U.S. 2024
Leading consumer attitudes toward the number of marketing messages they received in the United States as of January 2024
Preferred change in volume of marketing messages among consumers in the U.S. 2024
Preferred change in volume of marketing messages among consumers in the United States as of January 2024
Share of adults unsubscribing from brands sending too many messages in the U.S. 2024
Percentage of consumers unsubscribing from brands that sent messages excessively in the United States as of January 2024
Adult consumers' leading attitudes toward direct mail in the U.S. 2024
Adult consumers' leading attitudes toward direct mail in the United States as of August 2024
Consumer perception of direct mail frequency in the U.S. 2024
Consumer perception of direct mail frequency in the United States as of August 2024
Top features encouraging consumers to open a piece of direct mail in the U.S. 2023
Leading features increasing the likelihood to open a piece of direct mail from an interesting brand according to adult consumers in the United States as of July 2023
Image types making a direct mail piece most appealing to consumers in the U.S. 2024
Image types making a direct mail piece the most appealing to adult consumers in the United States as of August 2024
Top actions consumers took upon receiving direct mail in the U.S. 2024
Leading actions consumers took upon receiving direct mail in the United States as of August 2024
Consumers' preferred direct mail formats for brands they know in the U.S. 2024
Direct mail formats consumers preferred to receive from brands with which they already had a relationship in the United States as of August 2024
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