Main considerations behind beauty and care product purchases Vietnam 2023, by gender

Published by Statista Research Department, Nov 9, 2023
According to a 2023 survey conducted in Vietnam, approximately 27.78 percent of female respondents purchased beauty and care products because of the clear and transparent list of ingredients. Meanwhile, about 27 percent of male respondents choose to purchase these products based on good and positive brand reputations.

Main considerations behind purchase decision for beauty and care products among consumers in Vietnam as of January 2023, by gender

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Release date

April 2023

Region

Vietnam

Survey time period

January 2023

Number of respondents

1,140 respondents

Age group

18 years and older

Special properties

among respondents nationwide

Method of interview

Online survey

Supplementary notes

Original question: "What criteria are the most important to you if you are or were to purchase beauty and care products?"

The survey was conducted with 55.79 percent of male respondents and 44.21 percent of female respondents.

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