E-commerce lip makeup market distribution in Vietnam 2022, by category

Published by Statista Research Department, Oct 19, 2023
In 2022, lip tint/gloss/glow dominated the lip makeup segment in Vietnam, capturing over 40 percent of the total e-commerce market share for lip makeup products. Meanwhile, the lipstick category held a share of 37 percent within the lip makeup segment.

Distribution of lip makeup e-commerce market in Vietnam in 2022, by category

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Release date

January 2023

Region

Vietnam

Survey time period

December 2022

Supplementary notes

Data was collected based on 300 thousand SKUs including prices, sales volume, and brand information from Shopee and Lazada among several key markets in Southeast Asia including Vietnam.

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