Most chosen health and beauty brands in rural areas Vietnam 2022, by penetration rate

Most chosen FMCG brands in health and beauty category in rural areas in Vietnam in 2022, by penetration rate

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Release date

June 2023

Region

Vietnam

Survey time period

2022

Supplementary notes

Penetration rate refers to the percentage of households that have bought a product from a certain brand at least once.

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Statistics on " FMCG market in Vietnam "

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Consumer behavior

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