Most chosen health and beauty brands in urban areas Vietnam 2022, by penetration rate

Most chosen FMCG brands in health and beauty category in urban areas in Vietnam in 2022, by penetration rate

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Release date

June 2023

Region

Vietnam

Survey time period

2022

Special properties

among four key urban cities Ho Chi Minh, Ha Noi, Da Nang and Can Tho

Supplementary notes

Penetration rate refers to the percentage of households that have bought a product from a certain brand at least once.

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Statistics on " FMCG market in Vietnam "

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Overview

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Key indicators

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E-commerce

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Food and beverages

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Dairy

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Personal care

6

Leading FMCG companies

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Consumer behavior

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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