Vietnam: channels to search and purchase cosmetic products 2022

Based on a survey conducted in December 2022 among Vietnamese consumers, almost 70 percent of respondents said they preferred using omnichannel to research and buy skincare and beauty products. Meanwhile, around 10 percent of surveyed consumers would like to search and purchase these products in physical stores.

Share of consumers who searched and purchased skincare and makeup products in Vietnam as of December 2022, by channel

Characteristic	Share of repondents
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Release date

February 2023

More information

Region

Vietnam

Survey time period

December 6 to 13, 2022

Number of respondents

1,074 respondents

Age group

18 years and older

Special properties

respondents who purchased and searched in these categories in the last three months

Supplementary notes

The source did not mention the type of survey used.

Original question:
1. Which best describes how you have purchased the following categories over the last three months?
2. Which best describes how you have researched the following categories over the last three months?

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