Main information channels for ad placement in China 2023

Published by
Lai Lin Thomala,
Sep 26, 2023
According to a survey in China in May 2023, approximately 63 percent of advertisers reported getting ad placement information from colleagues and acquaintance. Platform visibility, target audience, and cost-effectiveness were the top criteria for making ad placement decisions.

Leading channels for getting information on ad placement among advertisers in China as of May 2023

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Release date

June 2023

Region

China

Survey time period

May 2023

Number of respondents

60 advertisers

Method of interview

Questionnaire

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