Try our corporate solution for free!
(212) 419-8286

Most searched fashion-related keywords online in the UK 2020, by search volume

According to Pi Datametrics, as of 2020, approximately 2.4 million individual search terms for “loungewear” were typed on Google UK. Following this, UK consumers looked for dresses, using the search term for over 2.2 million times in total.

Fashion e-commerce market in the UK

The UK is a mature market for e-commerce, where the number of users for apparel is expected to grow on a sure and steady course. In the fashion segment, stands out as the leading retailer based on its e-commerce net sales in the UK. Next plc is one of the UK’s leading fashion brands that has successfully blended and balanced store and online sales.

UK fashion’s voice on Google

For retailers, online presence has never been more key than now, when Google visibility determines a business’ reach and relevance for its customers. In the UK, ASOS and Next were among the leading fashion retailers whose websites had the highest share of voice across websites listed on Google UK as of September 2020. Next was outperformed only by ASOS, whose website currently has the highest share of voice among UK fashion retailers.

Leading 10 fashion-related keywords on Google ranked by total search volume in the United Kingdom (UK) in 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2021


United Kingdom

Survey time period

January to November 2020

Supplementary notes

Fashion sector includes: accessories, kidswear, womenswear, menswear, non-gender specific clothing and accessories.

Refers to the total search volume of individual keywords through Google UK.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Search engines in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.