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Most searched fashion-related keywords online in the UK Q3 2018, by search volume

Leading 10 fashion-related* keywords on Google ranked by total search volume in the United Kingdom (UK) in 3rd quarter 2018** (in 1,000 searches)

by Tugba Sabanoglu, last edited Aug 9, 2019
Most searched fashion-related keywords online in the UK Q3 2018, by search volume Internet users in the UK who found themselves on a sartorial quest on Google had one item in mind: dresses. As of the third quarter of 2018, about 748 thousand individual search terms for “dresses” were typed on Google UK, with additional thousands for dress-related terms such as “prom dresses”, “summer dresses” and “maxi dresses”. Following this, UK consumers looked for backpacks online, using the search term for 667 thousand times in total.
Fashion e-commerce market in the UK

The UK is a mature market for e-commerce, where the number of users for apparel is expected to grow on a sure and steady course. In the fashion segment, next.co.uk stands out as the leading retailer based on its e-commerce net sales in the UK. Next plc is one of the UK’s leading fashion brands that has successfully blended and balanced store and online sales.

UK fashion’s voice on Google

For retailers, online presence has never been more key than now, when Google visibility determines a business’ reach and relevance for its customers. In the UK, Next was also among the leading fashion retailers whose websites had the highest share of voice across websites listed on Google UK as of December 2018. Next was outperformed only by Debenhams, whose website currently has the highest share of voice among UK fashion retailers.
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Leading 10 fashion-related* keywords on Google ranked by total search volume in the United Kingdom (UK) in 3rd quarter 2018** (in 1,000 searches)

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