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Most searched fashion-related keywords online in the UK 2020, by search volume

According to Pi Datametrics, as of 2020, approximately 2.4 million individual search terms for “loungewear” were typed on Google UK. Following this, UK consumers looked for dresses, using the search term for over 2.2 million times in total.

Fashion e-commerce market in the UK

The UK is a mature market for e-commerce, where the number of users for apparel is expected to grow on a sure and steady course. In the fashion segment, next.co.uk stands out as the leading retailer based on its e-commerce net sales in the UK. Next plc is one of the UK’s leading fashion brands that has successfully blended and balanced store and online sales.

UK fashion’s voice on Google

For retailers, online presence has never been more key than now, when Google visibility determines a business’ reach and relevance for its customers. In the UK, ASOS and Next were among the leading fashion retailers whose websites had the highest share of voice across websites listed on Google UK as of September 2020. Next was outperformed only by ASOS, whose website currently has the highest share of voice among UK fashion retailers.

Leading 10 fashion-related keywords on Google ranked by total search volume in the United Kingdom (UK) in 2020

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Source

Release date

January 2021

Region

United Kingdom

Survey time period

January to November 2020

Supplementary notes

Fashion sector includes: accessories, kidswear, womenswear, menswear, non-gender specific clothing and accessories.

Refers to the total search volume of individual keywords through Google UK.

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Statistics on "Search engines in the United Kingdom (UK)"

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