Most searched fashion-related keywords online in the UK Q3 2019, by search volume

Internet users in the UK who found themselves on a sartorial quest on Google had one item in mind: dresses. According to Pi Datametrics, as of the third quarter of 2019, about 547 thousand individual search terms for “dresses” were typed on Google UK, with additional thousands for dress-related terms such as “prom dresses”, “summer dresses” and “maxi dresses”. Following this, UK consumers looked for suits online, using the search term for 366 thousand times in total.

Fashion e-commerce market in the UK

The UK is a mature market for e-commerce, where the number of users for apparel is expected to grow on a sure and steady course. In the fashion segment, stands out as the leading retailer based on its e-commerce net sales in the UK. Next plc is one of the UK’s leading fashion brands that has successfully blended and balanced store and online sales.

UK fashion’s voice on Google

For retailers, online presence has never been more key than now, when Google visibility determines a business’ reach and relevance for its customers. In the UK, Next was also among the leading fashion retailers whose websites had the highest share of voice across websites listed on Google UK as of September 2019. Next was outperformed only by ASOS, whose website currently has the highest share of voice among UK fashion retailers.

Leading 10 fashion-related* keywords on Google ranked by total search volume in the United Kingdom (UK) in 3rd quarter 2019**

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Release date

October 2019


United Kingdom

Survey time period

September 30, 2019

Supplementary notes

* Fashion sector includes: accessories, kidswear, womenswear, menswear, non-gender specific clothing and accessories.

** Refers to the total search volume of individual keywords through Google UK. The source analyzed 14,030 of the most commercially valuable search terms in the fashion sector.

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