Mobile marketing and advertising growth barriers in the UK 2017-2018

This statistic shows the results of a survey on views of mobile marketing practitioners concerning the barriers to mobile marketing growth in the United Kingdom (UK) during the years 2017 and 2018. The survey found that 29 percent of respondents stated that they thought that the fragmentation of the mobile ecosystem was the biggest barrier to growth in mobile marketing in 2017.

Main barriers to mobile marketing and advertising in the United Kingdom (UK) in 2017 and 2018

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Release date

August 2018


United Kingdom

Survey time period

2017 to 2018

Number of respondents


Special properties

mobile marketing practitioners

Supplementary notes

* n (2018) = 106; n (2017) = 112.
This question was phrased by the source as follows: "In your opinion, what was the biggest barrier to the growth of mobile marketing and advertising in the UK?"

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Statistics on "Mobile search in the United Kingdom (UK)"

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