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Brand search growth of established fashion retailers in the UK 2015-2019

Percentage change in Google UK brand searches for established fashion retailers* in the United Kingdom (UK) from May 2015 to April 2019

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Source

In cooperation with
Pi Datametrics
Release date

July 2019

Region

United Kingdom

Survey time period

May 2015 to April 2019

Number of respondents

972**

Supplementary notes

* ‘Established brands’ are brands with a search volume greater than 300,000 in 2015.
** The category breakdown of retailers included in this study is as follows: fast fashion; department stores; clothing brand/retailer; sportswear/outdoor wear; designer; footwear; and lingerie.

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Statistics on "Mobile search in the United Kingdom (UK)"

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