Brand search growth of established fashion retailers in the UK 2015-2019

Based on brand searches made on Google's UK platform, established fashion retailer Oh Polly increased its brand popularity by 1007 percent between May 2015 and April 2019. According to fashion retailers growth report published by Pi Datametrics, among other retailers that strengthened their brand popularity were Nasty Gal and Champion, each with a growth of over 500 percent on Google UK.
Brands with a search volume greater than 300,000 in 2015 were considered as "established brands" for this study.

Percentage change in Google UK brand searches for established fashion retailers* in the United Kingdom (UK) from May 2015 to April 2019

Growth in brand search
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Release date

July 2019


United Kingdom

Survey time period

May 2015 to April 2019

Number of respondents


Supplementary notes

* ‘Established brands’ are brands with a search volume greater than 300,000 in 2015.
** The category breakdown of retailers included in this study is as follows: fast fashion; department stores; clothing brand/retailer; sportswear/outdoor wear; designer; footwear; and lingerie.

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